Happy Thursday!

I recently did a solo pod on something I'm neck deep in right now: AI landing pages. I used to run a landing page agency. I shut it down because I saw exactly where this was headed, and it's happening faster than even I expected. I pulled 4 of the biggest takeaways.

AI Landing Pages Are Now AI Merchandising

I used to build wireframes in ChatGPT using lines and dashes. Now full AI systems like Manus and Grok Build can take a prompt and understand your brand from minimal onboarding. That's the shift. It's not a productivity hack anymore. It's a completely different way of matching a customer to an experience.

The brands winning right now (Instant Hydration, Gruns, IM8) are running specific ad angles into specific landing pages with specific proof and specific offers. Before AI, that meant filing a hundred dev tickets. Now it's a prompt.

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What I pulled from this one

1. Angle to funnel is now non-negotiable. If your ad says "this fixed my dry scalp," your landing page needs to be about dry scalp, not your generic PDP. The tech that makes this easy didn't exist two years ago. It does now.

2. Build pages by objection, not by product. Is it worth the price? Will it work for me? Can I trust the claims? Dr. Squatch, AG1, and HexClad already structure funnels this way. You can build the same thing in an afternoon.

3. Feed your AI everything, or it'll guess wrong. I run my brand data through an agent I named Jet: reviews, heat maps, support tickets, Reddit mentions, ad comments, all of it. Without that context, AI will hand you generic urgency copy and reviews with zero specificity. Garbage in, garbage funnel out.

4. Your website now has two jobs. It has to convert the human and feed the AI layer with clean product truth: specs, comparisons, reviews, use cases. If your site isn't machine readable, you're invisible to the next wave of shopping agents.

That's all for today

If you've been putting off rebuilding your landing pages because it sounded like a dev headache, that excuse is gone. Go build one this weekend and see what breaks.

It's Thursday, and it's all downhill from here. Get some rest, drink some water, and I'll see you Sunday.

Nik