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Yesterday's agentic commerce conversation, with Ross (Persona), Yuliya (Lithic), and Drew (Glenbrook Partners), was exactly the grounded, frank discussion I've been wanting to have. Thank you for joining us!

If you missed it live, you can catch the recording here.

The conversation was packed with insights, but here are a few of my favorite moments:

1. The question merchants can't answer yet: who's behind the agent, and what did they really authorize?
2. The exact problem every trust protocol is racing to solve as bots stop being a universal bad.
3. Why KYA is really just KYC in disguise
4. The quote “We're building exhibits without a court,” which is why liability is such a mess right now.
5. Fraudsters are already using agentic AI against the same systems built to stop them.

Whether you came in curious, skeptical, or somewhere in between, I hope you left with a clearer picture and a ton of tough questions.

Thanks again to Ross, Yuliya, and Drew for bringing the goods, and to Persona for making it happen.

To learn more about how Persona is thinking about identity for agents, check them out here.

If today got you thinking, be sure to check out upcoming Fintech Takes events.

Until next time,

Alex

Workweek Media Inc. 
1023 Springdale Road, STE 9E
Austin, TX 78721

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