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{beacon} Workweek Newsletter

Ari Murray

Jul 24th, 2026

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Bonjour Millionaire,

I lost my favorite bracelet in New York and as my punishment I am no longer materialistic (I decided) and no wish list for me!!! PUNISHED!!!!

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TOOL OF THE WEEK:

This is my trinity, if helpful: Klaviyo for email, Postscript for SMS, Alia for micro-quiz email capture.

Go way back with this stack. For example, my old design team gave comments on the current Alia logo a couple of years ago. Not because we were their designers of record, but because we have opinions. 🤺

Maybe I'll go deeper into my stack this weekend??? See you Sunday??

GO-TO-MARKET TIP OF THE WEEK:

Told you this a bit ago but the deadline stands and we're approaching our 1st marker...

To quote myself LOL, "by August 1st, I want the ENTIRE Q4 launch calendar locked. No moving dates. Only thing out of our control is when October Prime will be (I'm hearing October 6 and 7).

Anything for DTC should be locked because we need to know what moments we have to throttle demand.

We need to have a path to our monthly forecasts and that's really hard when there's massive change. August 1st!!"

ADDED TO MY WISH LIST THIS WEEK:

Punished.

BRAND OF THE WEEK:

Patagonia: When you sign up for Go-to-Millions, the welcome email I wrote asks you to write me back with your favorite brand. I wrote it in 2022 and at the time, my favorite brand was Patagonia. That's what I'd say when you wrote me back with your favorite brand back then.

This week I was walking in New York with one of my coworkers and we were talking about brands that are really, really distinctive and always very much themselves and that are easy to palpably describe. We realized there were so few examples to us that we could both nod to instantly and agree on.

I realized right when I walked away that Patagonia is my favorite example of this. A brand that has aura, essence, and is known deeply by their consumer.

The thing that just killed me in the email capture I just screenshotted above from their website is the Photo Credit: Perrin James.

When is the last time you saw a brand put a FUCKING PHOTO CREDIT INTO THEIR EMAIL CAPTURE??? NOBODY! So, I looked up that person and he's not the most famous photographer, but he is known and he loves nature and I think Patagonia just loves the photo and they could hire anyone and do anything and they don't owe credit and here they chose that.

Inspiration to me. They are soooooooooooooooo themselves.