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| Bonjour Millionaire, On Sunday, I shared ops mistakes that still give me nightmares. Today I’m sharing the habits I've developed to make sure they NEVER happen to me or any team I work with ever again. Introducing: my hand-checking rituals. Was this email forwarded to you? ON THIS EPISODE OF GO-TO-MILLIONS Are you pressure testing enough?Mistakes happen, but they’re NOT all inevitable.  And certain mistakes are predictable, if you’ve been around the block a few times. The good news: what's predictable is also preventable! Yay. My #1 rule that I’ve probably said 100 times: Always bank a test order YOURSELF. You wouldn't believe the things I've uncovered just by acting like a real customer spending real money shipping to a real location. You don't necessarily have to do this yourself every time, but it's such a big and important job, I don't like to delegate it too many layers away from myself. My #2 rule: Watch the 1st orders come in live, and be ready to act. When a launch email goes out, I’m literally in Shopify, watching orders for at least 20 minutes. It’s time-consuming and manual. It's also SO enlightening. I learn something every single time. I see my most responsive, engaged customers. I see what levers they respond to (or don't). Skip it at your own risk! The ultimate goal here is to make sure everything you intended to happen is actually happening. If something’s not working, you'll be able to respond faster. If things are going well, keep watching anyway. There’s always something to learn that you can apply later. Allow me to explain!  5 REASONS TO HAND-CHECK ORDERS YOURSELF ✅1️⃣. To make sure the offer works the way you built it. When you’re watching the 1st real orders come in, check and confirm that every rule you planned to enforce...is actually being enforced. Make sure the SKU and price are correct, taxes are enabled, and for the love of all things ecom, that the free gift’s attaching. The last thing you want is for a launch to go well, but the GWP that was supposed to be accretive never attached, so now you’re shipping it separately and it’s costing you instead of paying for itself. FML, etc. 2️⃣. To catch discounts that are stacking in ways you didn't intend. Look at real order combos as they come in. Are discount codes stacking? Are people struggling to reach the free shipping threshold? Make sure the math is mathing. 3️⃣. To confirm you’re selling into the right markets. If your store sells into multiple markets, make sure customers can’t buy products that aren't actually available in that market. I’ve run test orders to addresses in Hawaii, the UK, Canada, etc. to be sure. I’d rather exclude potential customers from the jump than give them false hope (and real anger) by screwing this up. 4️⃣. To discover your best customer. Who’s buying the first 10 minutes after the email? Who’s placing the big orders? Who’s spending $400 on their 1st order?! Your fastest, highest-intent buyers are your most important ones, and I’ve learned the most about them by studying their orders, live. Sometimes I'll even look the people up. Creepy AND effective! 5️⃣. To spot customers waiting for the restock to hit. You can learn a lot about repeat customers from the order feed. With enough purchases, you start to understand their unique buyer’s arc. Some are PRODUCT loyal, not brand loyal. It's important to know who's who. Because you won’t win product-loyal fans by pushing a new SKU on them. They want the EXACT product they love, back in stock. Sponsored by Vibe.co Add up every channel's dashboard, and you're somehow making 3x what Shopify actually rang up. They can't ALL be right. 😉 🙂  QUICK QUESTION BEFORE I GO What if your BFCM forecast is off by 200%? Not lower. Higher. Join us July 28 to make sure your best sales day doesn't become your worst ops day. GO-TO-MEME .png?sig=1f7c3ede1492821af1a8c3e26b95ac343c41feac13857e19cae77fbae3dbbaca&size=email-body&dpr=2) An ounce of prevention is worth a pound of cure. Several ounces, EVEN BETTER. Promise me you will personally hand-check at least a few orders any time you launch a new product, or when sales really count, which I suppose is always. Not screwing up takes a village. Pay attention, check your work, then pass it to someone else on your team to check again. Check, please! | ||||||||
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