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Bonjour Millionaire, 

My son walked this week. I missed it because I was working, but I did go to his haircut and that was so sweet. Just to say that I know I talk about Gucci (that comes later) and being a growth dog all day everyday but I missed my son walking this week and if that's ever happened to you or something like it I see you.

That is not my usual tone but don't worry, biz as usual below and GROWTH DOGS PULL UP. 🆙

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TOOL OF THE WEEK:

Sponsored by Tapcart

My Tool of the Week is the 2026 Mobile Commerce Playbook.
It's a deep analysis of the latest shopper trends AND the real strategies brands are using to respond.

All 6 parts are worth reading.
I recommend starting with:
✹ The 100+ AI tactics + brand ideas from BÉIS, Credo, Reformation, etc
✹ Fast Facts at the top of each section (very deck-ready)
✹ Chapter 5 for new data on impulse buys + timing during Q4

My scrolling finger hurts. I took too many screenshots.
But Tapcart is the app platform behind a stupid # of category-defining brands.
Brands we don't always get the opportunity to study like this.
So, this 1 is required reading.

GET THE 2026 MOBILE COMMERCE PLAYBOOK

GO-TO-MARKET TIP OF THE WEEK: 

I am an extremely aggressive marketer. We know this. It's something I won't apologize for. There is no such thing as enough revenue for me. I have always seen a bigger #, and I want MORE.

I am, however, not interested in selling anything that is bad for me. In the sense that I will kill off something that is generating revenue so fucking quickly if it hurts bottom line, or is unclear to the customer, or is shown to be flawed in the way we did it.

You should do the same. Have faith in your abilities to make it work. Have faith in your abilities to think of something else.

ADDED TO MY WISH LIST THIS WEEK:

🌌: I want to wear these to coffee every morning and I do think it's tacky but avoiding logos is exhausting and I maybe miss them.

I don't want anything else right now. Maybe I'm sick?

EVENT OF THE WEEK:

When you work at an agency, you see ops horror stories play out several times a year, and it's always scary.

Scariest when it's during BFCM.

The best time to figure out how to not have a nightmare on your hands is NOT in December. It's on July 28th, with me.

❤️‍🔥 📦 PEAK SEASON PREP STARTS HERE 📦❤️‍🔥

BRAND OF THE WEEK:

Dear Frances: I like the way this brand moves on social. It's beautiful and cool. Like the blue shoe breaking the pattern here because again, cool.

LIMITED!

WEBSITE OF THE WEEK:

Pangaia: Most interesting email capture I saw tonight. I looked at over a hundred. It's so rare that a popup is better than the thing it covers.

MEME OF THE WEEK: 

Never met a battle I didn't like.

AU REVOIR!

As mentioned, I miss the World Cup ALREADY! All my teams are knocked out but I'm trying not to think about that part.

Send me your predictions.

Love you, 
Ari