Bonjour Millionaire, 

Happy 4th of July weekend! Sorry to be writing LOL.

HAGS!!!!!

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GO-TO-MARKET TIP OF THE WEEK: 

This week I learned that 1/3 people search on ChatGPT within 10 minutes of seeing a Meta ad. (I learned it from Lebesgue).

It sounds unbelievable but then I do that. I ask Claude or Chat or whatever is in vogue that week to double-check whatever I am about to go buy. Not before I go and buy everything. But before I go and buy somethings. You know, like maybe a 1/3 of things??

WHAT ARE WE GOING TO DO ABOUT IT? We're going to optimize the shit out of agentic commerce experiences and we're going to deliver on the promises that we make to our customers so that we can defend our brand's name when the robots help their humans figure out what to buy. Reviews, press, accurate PDP copy and assets, Reddit optimization, niche query optimization, ChatGPT ads, all of it.

EVENT OF THE WEEK:

Every November, we have 1 wish: Marketing loud. Ops quiet.
BFCM Horror Stories, be gone. Peak Season Prep starts now.

Actually, on July 28th. Excited to prep with you. ❤️‍🔥 📦 ❤️‍🔥 📦

ADDED TO MY WISH LIST THIS WEEK:

💎: It's finally time.
💎: We own, we do not rent (push notifications)*
💎: My sister gifts this to everyone.
💎: My son looks GORGEOUS in yellow. My sister wants credit for finding these for him. I know because she's reading over my shoulder right now and it's a little much but they are nice shoes oh no gotta go she's looking.

*I wrote this with Tapcart, about my strong feelings re: mobile web.

BRAND OF THE WEEK:

Simkhai: When I say I'm down for AI creative, I mean like this.

*sorry for the freaky screen recording, that's not an AI hallucination! That's just me making this a gif quickly. HAGS!

WEBSITE OF THE WEEK:

Salt & Stone: I know, I know, I work here and I'm biased but IMO this new static hero homepage kills. The copy isn't generic. We use the word new to describe our new product (not something everyone does, people just assume that visitors have context, they don't). We have the most insane product packaging (I have nothing to do with that but I so appreciate it).

Promobar goes hard, too. Interesting twist on a GWP. (I had nothing to do with that, my team thought of it and brought it back to me and I so appreciate it). 🦈

P.S. Of course I'll show you the GWP in cart. Like I said, they are smart.

MEME OF THE WEEK: 

AU REVOIR!

Back to my sister. She just looked over my shoulder again (creepy) and said oh that's pretty to the flower picture above LOL.

Will get her glasses. <3

Love you, 
Ari