AI Visibility for Dummies Smarties is almost here, and it's time for me to reveal a special guest will be joining me. Her name is Berkeley Clark, she's Director of Growth at Salt & Stone (we're coworkers) and we go wayyyyyy back as in we've been growing brands together for many years now (we were coworkers before, too). AI Visibility, GEO, AEO, all of it is a concern of both of ours and we're showing up to learn. You should show up to learn, too.
On Tuesday, studier-of-ecom-data (and literal mathematician) Josip Begić will show us how to affect our AI visibility (and predict the future).
Bring the AEO/GEO questions you've been Googling asking Claude about privately.
Amazon: For this ad with Paige Desorbo. Live shopping style, scripted perfectly, timed to be specific. It literally notes it's Day 2 of Prime (that's when it was served to me). Execution is as good as money can buy and boy did they buy it.
I will not forget this ad and will do something like this in future. Good enough for Amazon, good enough for me.
WEBSITE OF THE WEEK:
BERNADETTE: I just want to shop like this. A grid of 6. A mirror picture. I can see the clothes and they become wearable when beautiful people wear them in their closets.
Sometimes (oftentimes) I think we really do overcomplicate shopping. I want to see a grid of 6 a lot more often than I do.
Let's you move so fast. Let's you 0 in on the kill so easily. Going to try to try this.
MEME OF THE WEEK:
AU REVOIR!
Did you see the West whiteboard video?
Yours, Ari
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