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Bonjour Millionaire, Every day your team makes 20+ decisions no one fully agrees on. A Figma comment becomes a Slack thread becomes a meeting… Some people play dead. You pick your battles. The loudest voice in the room usually wins.  Everyone loves their own idea most. I know I do. But, no matter who wins in the moment or ends up being right in the long run… the customer WASN’T in the room. Wouldn’t it be nice if they were? And you could just ask them what they think, so you don’t have to argue? (I’m the middle child, if you can’t tell.) With Audiense Action you can center the CUSTOMER and get real audience insights for EVERY decision your team makes. Without breaking your stride or commissioning a research study nobody has time to wait for! Maybe you’re unfamiliar with Audiense. But I KNOW you know Buxton and Elevar. I love Elevar. You know that about me. Audiense Action combines 3 layers of consumer intelligence: 🧡: In-store behavior from Buxton 🧡: Online conversion data from Elevar (🧡🧡🧡🧡) 🧡: Social and digital intel from Audiense It’s a triple threat grounded in REAL behavioral signals, not generic slop ChatGPT or Claude spit out (and will spit out just as quickly to your competitors). Even expensive Claude can’t do this. Check out this doc, and keep reading for how you’d make Audiense Action your team’s tie-breaker. I’ll even let you copy my homework, if you want… HOW IT WORKS, CLIFF’S NOTES EDITION, BECAUSE WE’VE GOTTA MOVE FASTMost of the time, you know WHAT you need to do. The question is HOW to do it effectively.  This is where real audience insights make all the difference. The earlier and faster, the better. 1️⃣. Start with a decision. Here’s 1 way to frame it: I’m about to [specific action]. I need to know [specific unknown] before I commit. Once you’ve got a clear idea of the information you need, you’re ready to get answers you can act on. 2️⃣. Define your audience segment on Audiense Action. Focus on core customers, a subset you’re trying to expand, an entirely untapped market, your competitor’s core customers… The world’s your oyster. Describe who you’re looking for, and Audiense Action uses BILLIONS of data points to make an interactive model of that segment. 3️⃣. Talk to your segment via AI-powered chat. Skip the general questions. Get into the open-ended, hyper-specific nitty-gritty. Ask, read, and LEARN until you’re ready to make an informed decision. 4️⃣. Do your job better. Make smarter decisions with real audience insights, not vibes and ego. Less fighting, more kicking ass. As a team. Audiense Action’s ebook made this into a repeatable 30-minute ideation workflow. Highly recommended reading/bookmarking. A QUICK ASIDE: THE BEST IDEA I NEVER HADAll this reminds me of a bad idea that almost became a real problem. A bad idea that SOUNDED like a good idea, until I got new information. Let’s just say it was holiday-specific. I was obsessed and dreaming up the curation. Then I got the P&L reality check. That it was bad for us. I killed my darling right then and there. I love a fun idea (especially mine, I fuckingggg love my ideas), but I’m not going to put a brand at risk just because I can’t let go. Imagine if I hadn’t had such a clean signal…  With Audiense Action, brands can get early customer gut-checks, before the team’s super invested in an idea that won’t resonate (or work). Because even if the $$$ seem to make sense, you shouldn’t ship anything your customers don’t want. (And you shouldn’t assume you know everything they want.) Which brings me to… 8 QUESTIONS I’M DYING TO ASK CUSTOMERSThe doc has a lot of great ideas for topics to explore with Audiense Action. Like message reception, promotion strategy, even the words you use. But, this tool is what YOU make it. Here are a few questions I’d start with (feel free to steal): 🧡: I'm launching a new channel. Which products do I carry over from DTC? 🧡: I'm running an OOH campaign. Where should I do it? 🧡: I'm about to sponsor a sporting event. Which part of the U.S. should I prioritize? 🧡: I need to make a price increase. Should I do it on 1 SKU or across the board? 🧡: I'm changing my subscription offer. What’s more compelling: free shipping or gift with purchase? Just typing this has given me, like, 6 more ideas! Including the squishy questions that live rent-free in my head: 🧡: How did you 1st hear about our brand? Like specifically and where were you? 🧡: How long did you know about us, before your 1st purchase? 🧡: What would make you ready to become a subscriber? It wouldn’t be practical to answer these questions with a formal research study. Things might change before the data’s even back. With Audiense Action, you could do it on the fly and move fast. NOW A FEW QUESTIONS FOR YOU…Are you 100% confident about what your audience does, thinks, wants, and needs? Are you part of a vibes-driven brand that doesn’t need to make $$$? Are you secretly into all the drama and ego around decision-making?  Cool. Me neither. Audiense Action could be the tie-breaker your team needs to stay rooted in insights and focused on customers. The tool to reach for when you’re trying to decide what hill to die on. The customer proxy that refines every part of your workstream. Get a guided tour through Audiense Action today! Just the facts, | ||||||||||
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