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Bonjour Millionaire, 

Day 24 of the coconut bar. I've named her Lolly (I think likelollipop because it's a coconut popsicle idk I'm not sure, because again, it's been a long time). I yell at Daniel every night to bring me a Lolly and he says no and then gets up and gets it.

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TOOL OF THE WEEK:

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GO-TO-MARKET TIP OF THE WEEK: 

Packaging is marketing. And, if it's beautiful enough, the product can stand on its own, simply and served on paid social as you conquest to new customers (without copy even).

I'm not a designer (you don't want to see me in Figma, I can assure you), but I do buy products that are beautiful and you do, too. You remember them. Like if you've ever ordered Khaite DTC, you know how shocking that packaging is.

ADDED TO MY WISH LIST THIS WEEK:

⚽️: I used this up. In full. Need another. Feeling proud of myself? I learned to tight line.
⚽️: This is my baby shower party trick. Works every time. Navy for boys.
⚽️: With these. I like to give the very best gift. Out of everyone. I'm very competitive. Don't they just make it??
⚽️: For Father's Day I'm watching the Nanit and letting Daniel sleep. I'm an angel. P.S. My friend Alex (who is a Go-to-Millionaire and we met through Go-to-Millions awww) works at Nanit and I am very inspired by her work and her marketing. Nanit is becoming as synonymous as Kleenex and I love that for them.
⚽️: For Daniel even though he'll get mad at me.

BRAND OF THE WEEK:

Painting to Gogh: Because I like a good idea and I've been aware of this brand for years and years and they've grown and grown and THEY DESERVE IT. Really sweet idea and thoughtfully executed.

Nothing makes me happier than going back to the brand IG of a small brand I once knew about to find that friends of mine follow it. I cheer for them and hope they grow.

WEBSITE OF THE WEEK:

Goop: The Suncare Shop is thought out nicely. At first I clicked expecting to find sunscreen. I mean, I did. But there were also products merchandised within that I hadn't considered and that feltkinda critical lol.

We want to sell our customers into categories that are adjacent whenever we can. We have more right to win. Sure that applies to product development but what about to merchandising? A moisturizer just felt like sun care to me because of the shop in which it was housed. And by shop I mean collection page that required 0 design or dev help.

MEME OF THE WEEK: 

AU REVOIR!

Lolly!!

Yours,
Ari