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 Bonjour Millionaire, I've never actually lived in New York but I've spent my career working for NYC-based companies and everyone I know is from New York or so it feels. (More on this in just a bit, but 1st, CTV and being ruthless)... Was this email forwarded to you? Sponsored by Vibe.co A reminder: your ad channels are all sucking up to you. ON THIS EPISODE OF GO-TO-MILLIONS  As mentioned, everyone is in New York having fun without me. My sister is there. My best friend's dad is crying. (pictured above). And, marketing has never been more on fire. It's glorious when the world's attention (or at least the city's) is zoned in and focused. It's not that the Knicks are the only thing happening in the culture right now. There's the Space X IPO. (Jess sent us this and god do we think they are so good) and absolutely timely.  There's the World Cup, too, of course. Which, BTW, I did fall for an AI fight song that I thought was made up for England and I sent it to everyone and said how good it was and then my cousin sent back (he's from you know, England) that it was AI and I was so embarrassed.  The point about the Knicks, and Space X, and the World Cup, is that there's a lot of reason to be online right now. A lot to watch, and a lot that your customers are focusing on. Kinda really matters because idk if you remember, but your ads serve on Instagram. And X (maybe, are you advertising on X? LMK how it's going if you are). And your customers are checking their feeds to keep up with the people in their lives that are talking about these very relevant and very fleeting things. When you interrupt them with your content (and when you want to get them to stop in their tracks), it's nice to feel like what you're doing is socially native and that it can cut through the noise. Like what Reformation did. And, like what Salt & Stone does (biased but how good is our homepage right now)? Feel free to buy a Neroli Deodorant, a Bergamot Body Wash, a Saffron Body Cream, and a Saffron Deodorant right now. Those are my favorites and you'll help my pacing. OMG wait, sorry, I distracted myself, got too growthy for a second.  Where were we?? Oh right, we were trying to prove how good it can hit when things are well-timed and when you participate in the moment in time. It doesn't always hit the hardest. For example, New York or Nowhere chartered a PJ to take New Yorkers to the game in San Antonio. That hit super, super hard to me when I 1st heard about it. But you know what actually hit the hardest? The mom of the Knicks Finals MVP hugging him while wearing a Siegelman Stable hat last night. That was priceless and on national TV and the hat looked incredible. It was only 85 weeks in the making. 85 weeks ago:  Last night:  I just think that this concept of staying spatially aware is more important than ever, especially if your brand is powered by organic and paid social (isn't every brand??) It's the way to drive revenue during busy, always-online times. It's also incredibly fun. Speaking of driving revenue, I think Nike redeemed themselves with this 1. No AI-slop accusations in the comments today!! Watch it. Holy copy.  Go USA. Go Knicks. Go marketers. @daniel can I please have a pied-à-terre in the city 1 day in future? Nothing crazy, just like Upper West or something with views of the park. Sponsored by Aligned Growth Management I met Josh Durham's team at Aligned Growth while working on influencer for HexClad. If you're in New York, I'm so happy for you. 🍎 Yours, | ||||||||||
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