We're publicly announcing the Partner Platform today. You've already been using it. Here's what's new.
For the last two years, we've been tracking every engagement your target accounts have had with your ads, whether it would be a click or an open, and resolving them to verified identity. Now, we're giving you access to that data at the account level so you can put it back into your CRM.
Why are we doing this? Because we believe that the advertising we offer works and that you, and all B2B marketers, aren’t getting enough credit for the impact of your advertising dollars.
Great advertising increases win rate, drives net-new pipeline, shortens sales cycles, increases NRR, and is how a business can scale. But with B2B advertising, specifically in newsletters, there’s never been a way to prove that. Until now.
The customers who have been using it in beta have seen the difference immediately. 15% win rate lifts. Pipeline visibility months earlier in the cycle. Influenced pipeline that is 10x than what was originally sourced. A CFO that understands the impact of your budget.
I wrote up the full thinking behind this, why we built it, and what it actually changes for you. You can read it here.
If you want to talk through what this looks like for your campaigns, we're here.
This is the thing I'm most excited about right now, and we're hopeful it'll be yours too.
Adam Ryan
CEO & Co-Founder
Workweek
