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 Bonjour Millionaire, Really into subject lines that are questions. They perform and if you don't make it something stupid like: 'Forget something?', you can really stand out. 'Forget something' is on my everyone says it but it's not that good list. Another phrase I'm considering hating is 'final hours'. Not because I don't want to use it (I do), but because on Memorial Day I got so many final hours texts in a row that I realized I don't care about final hours about something I don't want and I'd rather you just tell me about the thing I should want. Teach me! Was this email forwarded to you? TOOL OF THE WEEK:Sponsored by Lebesgue My tool of the week is the 2026 AI Discovery & Ecommerce Visibility Report. EVENT OF THE WEEK:As you can tell from my histrionics above, AI visibility is a 5-alarm priority. Because the conversion numbers from AI-directed traffic are - well, bananas. It’s already changed how (and IF) your customers find you. And it's tricky to track. I’m working with an agency on this. I have a Reddit strategy (do you?). And I care more about getting press checked in [REDACTED] than I ever have in my $#!@ing life. It's weird. But still, sometimes I don’t fully feel like I know what I’m doing. So, I’m doing something about it - for both of us. On June 23rd, I’m putting on a free AI visibility workshop. I’m bringing my friend (she's amazing, you'll love her), because we’re both figuring this out. You should come watch us learn. It'll be live. We’ll be accepting your anonymous questions, big and small. Because it’s okay to be a dummy about this right now, but it’s NOT okay to ignore a channel that converts at almost 3x Google. There will be real tactics on leveraging AI in your strategy + a checklist on how to start competing. See you there. Bring a friend who has the same problem. I am! REGISTER FOR AI VISIBILITY FOR GO-TO-MARKET TIP OF THE WEEK:In case helpful, my team has removed captions from a ton of our UGC edits. Poof. Gone. Because Instagram (Meta) is a sound-on platform in ways it never was before. In the same vein, we're adding sound to our gifs. So they aren't freaky when we run them with Reels placements on. 😉 SOUND ON. ADDED TO MY WISH LIST THIS WEEK:🦋: All 6 of these fixes, please* *brought to my attention by AudioEye! BRAND OF THE WEEK:EADEM: Was on the phone with my best friend Carly and she was going on and on about their lip balm. I always trust her for shopping advice, but she was showing me both of hers. Because she bought a 2nd color. Word of mouth when someone has shown me their repeat purchases hits so much harder. Like watching empties videos on YouTube. She told me she likes it because the product is cold when you apply it. I want 2 of them. I may even put them in the fridge. Carly, is that allowed? P.S. The website kind of stresses me out but it's also full of personality and I want 2 and that means I can hit the shipping minimum so I'm going direct (massive Sephora brand). It's my version of ecom karma.  WEBSITE OF THE WEEK:Assouline: I like their verbiage for their gifting meganav item. They call it 'Gift Concierge'. The experience isn't perfect, but it's clear as day. Helpful when gifting. Especially in corporate gifting or bulk ordering. I know a shit ton about B2B gifting / Direct large DTC orders (was my entire role during my Pressed Juicery back in the day), and it's crazy how lucrative a good gifting and wholesale site can be and how low the bar is on user experience. All this to say, it's a good example of what to call it.  MEME OF THE WEEK: AU REVOIR!My daily pacing and I are grateful that May is a 31 day month. June is next and I'll miss that extra day lots and lots. 🙁 Let's make the most of it while it lasts. Close out strong, please! 🐶 Love you, | ||||||||||
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