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 Bonjour Millionaire, Memorial Day Weekend is over and out. By now, you have a sense of how it went for you. I would hope LOL. Today, we solve for WHY. So you can make a plan to come back stronger and smarter for the next sale/promo/long weekend. Which is in, like, weeks. 😉 Was this email forwarded to you? Sponsored by Dataships I secretly believe some of the BEST growth levers are hiding inside annoying compliance stuff. ON THIS EPISODE OF GO-TO-MILLIONS Do you know WTF happened over MDW?The dust has settled. The sales are over. The numbers are in.  It’s time for an honest assessment of Memorial Day Weekend: the good, the bad, and the growthy. If you DIDN’T hit your number, I’m sorry. Now you know at least. Let’s debrief and figure out how to fix that. If you DID hit your number, proud of you. You still need to debrief. Sorry! As mentioned, MDW is the canary in the coal mine for summer sales. 🐤 Whatever went down, now you’ve got useful intel to build upon. You’ve seen the big picture. Now let’s take a closer look and solve for WHY. 6 questions to ask yourself about MDW🎰 Did you hit your number? Yes/No is a CLUE, not the end of the mystery. If yes, WHY? → Did 1 product carry everything, or did you win in general? If no, WHERE did things break down? → What channel broke your heart. → What creative underperformed? Your answers should influence or outright change your plans for the rest of summer - or at least for the 4th of July. ; 💌 Which email(s) outperformed last year? Which underperformed? Start by assessing whether email was up or down YoY. But, don't average it out and call email a win (or loss). → Figure out which SPECIFIC send beat its comp from last MDW, and by how much. → Make your best guess about what made it hit (subject line, offer structure, send time). If 1 MDW email significantly outperformed the others, that's your template for July 4th. If 1 significantly underperformed, that's also information. → Make your best guess about why it flopped.  ♻️ Did your sale follow the same pattern as last year? → Flip back to MDW 2025. Did revenue spike Saturday, flatten Sunday, trail off Monday? Was Sunday stronger than Saturday? You tell me!! Now, figure out what happened this year. If the pattern shifted, no vague handwaving about macro conditions. → Look at what you KNOW changed this MDW: your offer, your audience, your market… Do it while the weekend’s still fresh. 🪟 Did you maximize the sales window? Hindsight’s 20/20. → Should ads have gone live Wednesday night instead of Friday morning? → Should the sale have turned off Tuesday at noon instead of EOD Monday? → What happened to site traffic hour by hour? → Did you run up the numbers while you had momentum, or leave the tap open too long and dilute urgency? The sales window is a variable to test. 🏅 Was this really the best version of your offer? Or did you maybe sorta rename your evergreen offer and call it a 3-day weekend event? Even if it performed, it’s worth asking! → What would the offer have been if you had NO budget constraints and time pressure? Something to think about… 🧪 What can you test on July 4th that you COULDN’T test on MDW? MDW was the 1st big milestone. July 4th is the 1st chance to ADJUST, based on what you’ve learned from MDW. → What intel do you want to build on? → What cool ideas could you steal from other brands? Write it down before you forget! P.S. July 4th is a Saturday this year, so everyone will have Friday off. (Well, WE’LL still be working. You know what I mean.)  1 last thing…If MDW went well, don't get superstitious. (I say this to as a reminder to myself too, BTW.) → The instinct is to freeze whatever worked, but your MDW win should now be your FLOOR. Use your answers to push a bit further. If MDW didn’t go as planned, you know better now. → Your answers diagnosed what broke on MDW. Now you can FIX IT for July 4th. Plus, July 4th and Labor Day are forgiving, because they fall at the beginning of their respective months. If you can overperform your forecast in the 1st few days, the month can recover. So no pressure, but actually… PRESSURE. The good kind. You know what you’re doing. GO DO IT. 🐤🐤🐤 Sponsored by Viktor All that said...what if you didn’t have to open a single dashboard to answer the Q: “How was our MDW?” GO-TO-MEME  Growth Dogs <3 Summer House Reunion. Let's talk about it. Yours, | ||||||||||
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