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{beacon} Workweek Newsletter

Ari Murray

May 22nd, 2026

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In partnership with

Bonjour Millionaire,

We don’t talk about negotiating enough. It’s a big part of the job when you are a P&L owner. I like my dollars to be working dollars you know??

I’m no lawyer (law school drop out slay though) and my thing that worked for me this week is I just stopped replying.

Mean!

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TOOL OF THE WEEK:

GO-TO-MARKET TIP OF THE WEEK:

Memorial Day Weekend! Showtime! Ready??? Hope everything has been live since at least yesterday. Hoping you plan to sneaky leave it up until at least Tuesday morning. 12pm ET earliest.

Don’t say anything about the Tuesday morning thing though to your customers. Leave it live and let them find it. They will and they’ll feel lucky. When we feel lucky we move quickly and we shop before the big all-powerful brand takes the sale away from us. 😉

ADDED TO MY WISH LIST THIS WEEK:

🌊: For my baby.

BRAND OF THE WEEK:

Halfdays: I’ve never seen them do anything that I find embarrassing. Never once. They don’t stoop down you know? Online sample sale. Simple. Listing the dates. Definitive. If you don’t really, really like this brand I think you might not know what’s up. 🆙🆙🆙

Here’s the link to the sample sale. It lives on its own subdomain. As it always does. (I watch).

WEBSITE OF THE WEEK:

Miu Miu: Check the search overlay on homepage hero. Check the invitation to scroll (it invites you by fucking telling you to scroll (‘Scroll to explore’). Maybe we should all stop getting so cute and overproduced with it and just say the thing???

MEME OF THE WEEK:

AU REVOIR

Really into the double emoji subject line these days. Try it. Bookend it.

🧛‍♀️Like this 🧛‍♀️

Yours,

Ari

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