I'm reaching out because I'm hosting a virtual event on May 13th that I think is worth your time, and worth sharing with whoever owns acquisition in your org.
Some fintech brands have been cracking a customer acquisition puzzle that most of their peers haven't figured out yet. On May 13th, I'm sitting down with Daniel Murray and Marlow Nickell (Co-founder & CEO of Grocery TV) to unpack exactly what's going on.
We'll cover three areas:
The aha moment — how grocery store shoppers discover and decide on financial products at the moment they're most primed to act, and what that means for how you reach them
The data — first-party shopper data that hasn't been shared publicly before, plus how to actually measure in-store campaigns across the full funnel
The internal case — where the budget comes from and how to get your team aligned to test the channel
Bring your acquisition questions. We'll have live Q&A and data you can actually use.
