Hi Marketing Bestie,
Thank you to everyone who joined 5 Ways AI Gives Small Businesses an Unfair Advantage yesterday.
Here’s the replay. Here are the slides.
AI was supposed to save you time. But for a lot of SMBs, it's just become 1 more thing to feel behind on.
Thryv put together a cheat sheet to change that. Grab it here. No email gate.
Shoutout to Patricia Rollins for her time and expertise. And big thanks to Thryv for making the conversation possible.
Some favorite moments:
📌 THIS: "If your messaging is unclear, AI is going to write unclear messaging. If you don't know your customer, AI will help you talk to the wrong person - at scale."
📌 Patricia's story of a client running a health clinic, a dermatology practice, and a candle shop…under one roof. No clear ICP. AI helped them figure it out. (The candles didn't survive.)
📌 Try this: Open ChatGPT or Claude, type the problem you solve in plain language, NO company name. See if you show up.
📌 On Lead Gen: most leads need 8–14 touch points before converting. Most small businesses give up after just 2. That’s a missed automation opportunity.
📌 People were screenshotting this one. Patricia shared her exact prompt for spending smarter.
See you next time!
Your friend,
Daniel
PS: More events coming up!
