{if first_name}
Hey {first_name},
{else if name}
Hey {first(name)},
{else}
Hey there,
{/if}
A short one for you today: 10 million people watched the Yellowstone finale live.
Next month, the sequel drops. Dutton Ranch, on Paramount+. Millions of people are going to plan their Friday nights around it.
Now imagine an ad for your D2C brand showing up right as they tune in.
Wild, right? Also... very possible.
Here's the thing. Premium content like this used to get locked up during what's called the "upfronts." That's when advertisers with 8-fig budgets fight it out for the best spots, months before anything airs.
But there's a window now. For brands with 4-figure budgets.
So come hang with me on April 29th at 1pm ET. I'm going to walk through exactly how to get your brand into premium TV moments like this one.
We'll cover:
- How TV actually lowers your blended CAC (with real numbers)
-
How to target the right households, not just the right shows
- How to measure lift when the click doesn't exist
- How to plan your calendar around tentpole TV moments (Yellowstone, Super Bowl, NBA Finals, etc.)
Not only will you walk away with a better understanding of TV media and how eCommerce can better leverage it, we'll also dig into the actual product and how brands are winning with both small and large budgets on TV.
This will be good.
Nik