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💛 Top of Mind

	Adam Ryan
	Apr 11th, 2026

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Hey all,

Today's one of my favorite days of the year. One of the best nap days of the year. One of the best sporting events of the year. Happy Sunday of the Masters.

Today and for the next few weeks we will have some guest contributors to share their thoughts on AI, how they feel about it, what they're seeing, and more. Any one can contribute. If you want to write a piece, let me know!

I also end the email talking about tomorrow' All Hands. It's a different one!

With that, let’s dive into it.

WHAT'S TOP OF MIND

1) Be the Conductor

By Blake Madden

Many writers and creators seem to be afraid of using AI in their writing claiming it's a tainted product or out of pride - "don't worry, I'll never use AI to write." I sympathize with this attitude out of pride for my craft, but also acknowledge it's a pretty shortsighted viewpoint.

Maybe I'm contrarian in this take, but everyone should use AI in writing (especially Claude). But doing so shifts the creator's role into an orchestrator.

In this scenario, I’m the conductor. I know how the musical piece should sound - where the crescendos, key changes are. Where the violins should taper off to allow for a fuller melody. The appropriate tempo for the piece, and how to make it sound like a piece of art rather than a sterile assemblage of instruments.

Today, critical thinking and thoughtful editorial comes at a premium. This dynamic will continue far into the future, especially among those who let AI think for them.

The era of orchestration is one we’re entering across job functions, and the healthcare industry (which leads in AI adoption, by the way, paradoxically) is asking similar questions around the future role of the physician and to what extent doctors should be replaced assuming the tech continues its current rate of advancement. Every industry will grapple with similar questions.

For me, I think a lot about how easy it is for me to conduct research, create outlines, develop PowerPoint presentations, write speeches, share social posts, and repurpose content NOW versus even 12-18 months ago. And I feel like I personally have barely scratched the surface compared to other folks at this company when it comes to agentic use cases and automation. So much potential exists - it energizes me.

Then that same thought, and the increasing level of agency to just do things (and expanding) terrifies me.

Will Hospitalogy be obsolete in 2 years?

I think about my audience, who is primarily comprised of super smart strategy and finance folks across different organizations in healthcare. They're using AI for the same stuff - intelligence, data gathering, presentation development, information dissemination - and if they're able to do all of this through AI and automation, my natural progression is to ask myself…what does my future role look like? Where does my edge lie?

How do I stay relevant?

If you were tasked with creating a Hospitalogy clone, where would you start, and what could you replicate? What aspects (at least today) would be nigh on impossible to replace?

I would love everyone's thoughts, but I’ve personally landed on a simple but profoundly human answers.

Connection. Storytelling.

People want to be noticed. They desire to be fully known and understood, whether that’s in their personal OR professional lives. And so we lean harder into this fully human concept - intimacy - to drive a hard line, a trench in the sand between us and AI. Community, podcast, closed doors conversations, dinners, roundtables, group texts, thoughtfulness, camaraderie, candor, comedy...these are the content differentiators in 2026.

People and audiences will continue to gather with peers and with those who can build genuine, meaningful connection. Words, shared experiences, breaking bread - this is the core of who we are as humans. So aligning myself and Hospitalogy with that future is my north star.

2) Scope with Ambiguity

By Triet Le

One thing I keep coming back to as we deepen AI adoption at Workweek is that the biggest differentiator between people who are succeeding with AI and those who aren't isn't technical skill, it's a state of mind. Specifically, the ability to scope with ambiguity.

The AI playbook is evolving faster than any of us can keep up with. New tools, new capabilities, new failure modes and every week brings something that shifts what's possible. And here's the thing: every company is different. Every team within the same company is different. There is no single playbook that maps cleanly onto our workflows, our culture, our specific problems. Anyone trying to copy-paste a framework from somewhere else is going to hit a wall quickly.

What I've observed is that the people who are thriving are the ones who can hold a clear goal while staying fluid about the path to get there. They're willing to experiment, willing to be wrong, willing to learn in motion, without needing all the answers up front.

Patrick is a good example. He took on the challenge of incorporating our design system into Claude Code. The goal being to enable more teammates to work on bigger features safely, without breaking things. When he started, there was no existing pattern to follow. Nobody had a template for this. What Patrick did was embrace the uncertainty, experiment openly, and ground everything in a simple principle: treat this like a platform with real users. That framing gave him a north star when everything else felt unclear. The AI path was ambiguous. The goal was not.

That combination — tolerance for ambiguity paired with clarity of purpose — is what I'm starting to think of as the core competency for anyone doing serious AI work right now. It's not a skill you can install. It's a posture you have to practice.

3) OKRs tomorrow

Tomorrow we go over Q2 OKRs.

For some of you, this is your first time in one of these meetings. You'll see a continuation of what we laid out in January. More tooling so more creators can join our communities. More organic growth. More connection between members. Better ways to show our advertisers what working with us actually means.

But none of that is what I want you to remember walking in.

What I want you to remember is what Blake talked about. Storytelling. Insights. Perspective. That's not a Q2 initiative. That's the whole thing. It's what we were built on and it's what every platform feature, every analytics dashboard, every ad product exists to protect and amplify. We exist to help people with real experience share that experience consistently and proudly.

The rest is infrastructure. The heart is still the story.

Q2 is going to be a big one. A lot of the foundational work we've been grinding on is about to start compounding. You're going to see it. It's going to feel different.

See you tomorrow.