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| {/if}Good Morning Wolf Pack,
Today’s newsletter highlights KidStrong, a franchise that has cracked the code on recurring revenue in the children's fitness space with sticky memberships, a science-backed curriculum, and a PE firm now writing checks behind it.
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- HQ: Southlake, Texas
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Founded in 2015 by Matt Sharp, Megan Sharp, and Lincoln Brown; franchising since 2019
- Science-based child enrichment program for kids ages 14 months to 11 years, focused on physical, cognitive, and character development through 45-minute weekly classes
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Royalty: 7% (first 35 months), then 8.5%
- Brand Fund: 1.65%
- Franchise Fee: $45,000
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- The below table discloses information on KidStrong franchised locations that were open and operating for the full 2024 calendar year.
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In a nutshell, KidStrong is a membership-based kids enrichment concept built around 45-minute weekly classes that develop physical skills, cognitive ability, character, and community.
Parents pay on a recurring basis, which means the revenue model is sticky by design.
The unit economics are interesting to me: investment comes in under $600K, and middle-quartile AUVs land between $625K and $763K, with stronger performers pushing past $1M.
Princeton Equity (the same firm behind D1 Training and Barry's Bootcamp) just wrote a check, which is a meaningful vote of confidence from a group that knows boutique fitness.
The royalty bumps to 8.5% after 35 months, and this is a people-heavy concept where coach quality drives everything, so it's not a passive play, but for an owner-operator willing to build the right team, the fundamentals here are hard to argue with. |
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Consistency in a Nutshell - Reads with Ravi |
I’m a sucker for a good quote.
Today, Reads with Ravi caught my attention and had me thinking about all of the things I have been intentionally consistent about, and this is so important to keep in mind when you’re in the middle of a journey.
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That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. Thanks and see you next week! — The Wolf |
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