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Bonjour Millionaire, 

I'm going to say the quiet part out loud.

I'm really happy to not be at Coachella this weekend. I'll be scrolling and watching from the comfort of my Eight Sleep. I hope people post a lot. I've got time! 

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TOOL OF THE WEEK: 

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GO-TO-MARKET TIP OF THE WEEK: 

1 of my favorite skincare brands doesn't sell on Amazon. That doesn't stop their customers from searching them on Amazon. I see the searches.

That is demand! 

Separately, I was reminded of that brand that doesn't yet sell on Amazon because I went to go finally buy 4AM makeup wipes after seeing them on TikTok. I wanted to try.

I went to Amazon (because I didn't want to buy on TikTok). Searched for the wipes. And they don't sell on Amazon. I don't think I'll buy because again, I don't feel like buying these on TikTok and going DTC seems intense.

And there is the halo. And there is the missed opportunity. 

P.S. I just went to their Instagram so that I could link the brand's name. I see in their bio that they sell on Revolve.

I'd buy there. We're back! 🔙

ADDED TO MY WISH LIST THIS WEEK:

🐐: I am obsessed with these. The cost per wear will be favorable I know it. I want another pair but I shouldn't. 

🩰:  I disagree with the reviews (3.9 stars) and I'll be buying this during the Sephora sale today. It's great. My opinion! 

🌹: Speaking of the Sephora sale, stock up on my favorite deodorant. Saffron forever. 

BRAND OF THE WEEK:

Grüns: Acquired this week. I knew they were going places when my Dad requested them for the holidays as his holiday present.

He hasn't asked for a holiday gift by name (or any presents at all) since I was born. He tried a pack at the NYC Marathon (Grüns was sampling there WHICH WAS SMART) and he loved them.

We like to see success like this and I'm excited for that team. I have to tell my Dad! 

WEBSITE OF THE WEEK:

Nanit: The micro-yes email capture quiz popup has an escape! Notice the word (optional). Also notice that the CTA says CONTINUE.

Very intentional on both parts. I'm sure! 

Also, my friend works here and I've taken her advice and implemented it and she was right. 

MEME OF THE WEEK: 

AU REVOIR

My Dad and my sister are in Japan. My invitation was lost in the mail.

Here is my Dad sending me a pic of them together.

Yours, 

Ari

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