Thank you for signing up for yesterday’s event on cash flow data! This is genuinely one of my favorite topics, and the expertise Collin and Michael brought to the table was just what we needed to dig deeper. Big thanks to Nova Credit for powering this conversation.
The hour was packed with insights, but here are a few of my favorite moments (click the timestamp to watch):
10:15: How to sell cash flow underwriting to skeptical leadership (from someone who did it).
16:31: What keeps cash flow stuck on the roadmap, and how to finally break through.
28:00: The surprising opt-in data that made Imprint rethink their entire UX strategy.
34:02: The A/B test that moved conversion the most had nothing to do with cash flow.
53:47: How to bootstrap cash flow analytics when you have no retro data to work with.
Whether you joined us live or watched the recording, I hope this conversation leaves you with a few fresh perspectives (or at least a more interesting set of questions than you started with).
Thanks again to Collin and Michael for bringing the goods, and to Nova Credit for making it happen.