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Bonjour Millionaire, 

My son started to crawl! Like a hop-crawl but we will so take it. I cried and then he cried so I won't do that again. 

Learning! 

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TOOL OF THE WEEK: 

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GO-TO-MARKET TIP OF THE WEEK: 

Launch in the time zone that works best for the shopping habits of your largest pool of customers. No EST launches if you need California to show up.

Early signal is early momentum is permission to scale intra-hour. Your customers dictate your drop!! Honor them. Wait for them to wake up. 🙂 

Example! We launched our 818 + Salt & Stone collaboration at 9am PT. 

ADDED TO MY WISH LIST THIS WEEK:

🍀: I work from home...

🌴: The cost per wear would be favorable.

🫛: Does the mix match the goals? Let's talk about it.*

🍀: For my son. Both.

🌴: On my mind.

🫛: Influenced by Carly episode 400.

*dedicated time from tvScientific

BRAND OF THE WEEK:

La Roche-Posay: My husband went to the Miami Open and came home gushing about La Roche-Posay. He's very brand familiar with them as I've had him on a strict regime for years and this is an important step in his routine.

Not the point. 

He went to their booth because they were giving away free samples. And he said, and I quote, "I want them for my tennis bag". He's now tried 2 new-to-him products and you know what that means? He's going to buy them. Because he already likes the brand. And, he likes them more because they also like tennis.

A good use of experiential dollars. A perfect market. They sell $100 hot dogs at this event (which my mom bought for my husband because they went without me. I do not want to talk about it and also, mom, where's my $100?), so I think the customer is qualified here. 

WEBSITE OF THE WEEK:

Westman Atelier: The movement in this email capture is nice. You might be looking at her hair. I'm looking at the blinking curser near the email address input. 

MEME OF THE WEEK: 

AU REVOIR

Big news for my beloved Salt & Stone was announced this week! <3 

Yours, 

Ari

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