Bonjour Millionaire, 

Accessibility, lawyers, and widgets, oh my! 

🦁🐯🐻 

Where to begin??...

Was this email forwarded to you?

ON THIS EPISODE OF GO-TO-MILLIONS 

Not to be a downer, but I don’t think your site’s as accessible as it must be. 

Most sites aren’t. 

Not even with a widget. 

And yes, this is stressful. 

This isn’t legal advice, BTW. 

I dropped out of law school after 1 semester and decided marketing would be a low-stress career. 😉 

But, I know several brands that have faced major issues on this subject.

You do, too. Trust me on this.

78% of accessibility lawsuits involve online retailers. 

This number has doubled since 2020, and it continues to rise.

Brands are liable in EVERY STATE they sell their products. 

So you can be sued in 40 states at the same time. 

Hold on a second, let’s all touch grass. 🌱🌱🌱🌱🌱

That’s better.

I say this as a slightly paranoid friend, not an expert, DEFINITELY not a lawyer…

If you’ve got a widget, great. That’s a START.

You also need human review.

When was the last time your team actually checked your site’s accessibility?

If it was last quarter, that’s probably too long ago.

Notice I said “your team.”

Accessibility isn’t 1 person’s job.

It touches design, copy, dev, UX. 

It takes a village to stay ahead of this.

Plus, the same accessibility violations that cause issue often kill conversion.

Unlabeled form fields, missing alt text, buttons with no label, unreadable contrast…

These aren’t obscure compliance technicalities. They’re often purchase blockers.

Accessibility features designed for people with disabilities are better UX for EVERYONE. 

People with low vision, people on mobile, people trying to check out while also watching TV and eating dinner.

The thing that keeps you safer from these complaints ALSO remove friction for your most conversion-ready customers.

In IRL accessibility, this phenomenon is called the curb cut effect. 

Sidewalk curb cuts for wheelchair users also make life easier for delivery workers, people with strollers or luggage, and me anytime I (attempt to) wear heels.

Okay, quick assumptions/reality check before you review your site:

❌ Assumed: Installing an accessibility widget means your brand’s protected.

✅ Reality: 38% of businesses sued in 2025 had a widget. It wasn’t enough. 

❌ Assumed: California’s the top state for accessibility lawsuits.

✅ Reality: It's #4. New York’s #1. By A LOT.

❌ Assumed: Accessibility issues are edge cases that only affect a small % of users.

✅ Reality: More than 1 in 4 people have a disability that affects how they browse. That's YOUR audience.

Accessibility’s a moving target.

Laws evolve, sites change, and every redesign could introduce new violations.

Can you ever 100% lawsuit-proof your site?

No. 

This is a matter of continuous mitigation. 

The good news: Now you know more than most people.

Plus, there are experts who can help with the rest.

🌷 Your turn: How does your team stay in compliance? Should I have stayed in law school?

GO-TO-MEME

It's my birthday soon. Daniel seems super stressed. I think he thinks I'm hard to shop for???

Yours,

Ari 

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