Today's newsletter highlights Eggs Up Grill, a breakfast and lunch franchise running a single-shift model with 20 consecutive quarters of positive same-store sales and a rapidly expanding national footprint.
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Good Morning Wolf Pack,
Today's newsletter highlights Eggs Up Grill, a neighborhood breakfast and lunch franchise that's become one of the best-performing daytime dining concepts in franchising, and it only operates until 2 pm.
Founded in 1997, franchising since 2007 (current franchise system active since 2018 under WJ Partners)
A neighborhood daytime café serving breakfast, brunch, and lunch daily from 6 am to 2 pm
Location Trends
Franchise Fees
Royalty: 5% of gross sales
Brand Fund: 1–2% of gross sales
Franchise Fee: $45,000
Financial Overview
The below table discloses information on Eggs Up Grill franchised locations that were open and operating for the full 2024 calendar year.
The Wolf's Take 🍟
I believe that Eggs Up Grill's real edge is a structural one.
You have a single shift from 6 am to 2 pm, which means simpler operations, lower labor complexity, and a lifestyle that actually attracts and retains employees…which is kinda a big deal right now.
The unit economics back it up as well: 2024 AUV hit $1.347M, up roughly 40% over four years, with 20 consecutive quarters of positive same-store sales and a top-50% average of $1.579M at 17% EBITDA.
The clearest signal the model is working is that 75% of the 2026 pipeline is coming from existing franchisees reinvesting, meaning the people already inside the system who like what they see.
