Happy Sunday!

If you’re reading this, I hope you’ve got quite a large beverage at your desk today, a spare monitor, keyboard, mouse, and a Mac Mini… because today we’re getting into what EVERYONE is diving into: ClawdBot!

You might be thinking, “Is this the same thing as Claude AI?” Well, no. “ClawdBot” or “OpenClaw” is referring to what’s now called MoltBot after Claude told them their name is too closely named to “Claude” even though there’s no relationship other than the open-sourced “computer being” using Claude’s models to run (which we’ll get into here).

Truth is, I’ve been using mine for a few weeks now, and while everyone is finding their own 1:1 use-cases of ClawdBot (personal dashboards, employee management, handling Accounts Receivables, generating 100’s of clips from longform video), there’s one use-case that I’ve found extremely useful, which I believe is the “gateway drug” of AI.

When you use Claude or ChatGPT in their interface (website or app), you’re playing within their walled gardens. It runs agents on its own. It stores memory on its own. It also (for the most part) only runs when you prompt it, versus it being a two-way street, or being able to run time-based updates. With ClawdBot/MoltBot/OpenClaw (I’m gonna keep referring to it as one of these 3), that is changed, and the OpenAI (owner of ChatGPT) or Anthropic (owner of Claude) model is inserted to act as the brain, but all your memory, data, etc gets stored locally. Plus, it’s like having a real person (I have full names and personalities per Mac Mini sitting on my desk… I’m at 5 now).

Anywho… while I think some people can get crazy about “If you don’t get caught up with AI, you’ll be left behind”, I am also fully in that camp, which is why I spent an hour setting up, documenting, narrating and sharing EXACTLY how to get a ClawdBot setup for today’s newsletter. I don’t want you to get left behind, and over the next few weeks, months and years as I share about how to build agents or delegate to agents (because you will start to just add them like you would contractors), you’ll be able to join me, if you have one setup. If you don’t set it up today, then watch to this coming week’s Limited Supply episode on YouTube to follow along step-by-step.

But, before we get into it…

Vibe.co — The Streaming TV Platform with a Performance Approach

If you've been paying attention, you know Streaming TV isn't a "nice to have" anymore... it's where the eyeballs literally went. The problem has always been the same though… TV ads have historically been impossible for performance marketers to actually measure. You'd simply hope it worked. No real attribution. No incrementality data. Just vibes. (Pun intended.)

Vibe.co flipped that on its head. They built a Streaming TV ad platform specifically for performance marketers, and the way they've done it is worth paying attention to: you get 100% direct premium inventory (no resellers, no middlemen), advanced targeting using in-market audiences, lookalike audiences, ABM, and even your own first-party CRM data for retargeting.

It runs with the same speed and control you're used to from paid social. You pick from 500+ apps and channels, launch fast, and actually see what's working. They integrate with TripleWhale, Northbeam, and Haus (50+ options total), so you can track incremental revenue in real time and prove ROI.

10,000+ marketers are already running campaigns on Vibe, and the results are speaking for themselves. Grab their new report with Klaviyo on how brands are combining Streaming TV with email and SMS to drive full-funnel performance. If you're running any kind of retention play alongside acquisition, this report is worth reading.

And if you want to go deeper, they're hosting a partner webinar on April 2nd that walks through the full strategy. Save your spot here →

This past week on Limited Supply, I sat down with Jeff Katz (what a killer name, right?) to talk all things TV, creative, AI and TV, and more. Whether you’re on a run, at the gym, or dropping kids off at school, give this week’s episode a listen! And, if you missed it, this episode is a great pre-game for today’s newsletter all about AI.

Find Limited Supply on Apple, Spotify or YouTube!

Here's something I've noticed with every founder and operator I meet with: the bottleneck isn't ideas. It's not even execution. It's the sheer volume of information flowing through your business every single day. Emails. Slack threads. Meeting recordings. Campaign data. Customer feedback. Investor updates. Agency reports. The list never stops growing.

You're making hundreds of micro-decisions a day, and most of them require context that lives in 4 different tools. So you end up scanning, skimming, and hoping you don't miss the thing that actually matters. I got tired of feeling like I was spending too much time sourcing all the right information to make the best decisions and I wanted something (ideally someone) that could sit across all of my business data and actually understand what's going on... not just search it, but know it. Know my priorities. Know how I talk. Know what I care about and what I don't.

That's what OpenClaw gave me after just a little bit of setup (I’m realistically talking about 4 hours all-in).

OpenClaw is an open-source platform that lets you run Claude (Anthropic's AI) as a persistent assistant on your own hardware. It connects to Telegram, WhatsApp, Discord, or whatever you want as your interface. It has access to tools... Google Workspace, web search, file systems, shell commands. And it remembers context across conversations. The key difference between this and using ChatGPT or Claude in a browser: this thing lives on your machine, runs 24/7, and has access to your actual business data. It's not a chatbot you visit. It's an assistant that's always on, always learning, always ready.

Think of it like hiring a chief of staff who never sleeps, has perfect memory, and can read every email you've ever sent in under a second.

Here's what you need to get started.

Hardware: A Mac Mini, an external display (just for setup... you won't need it after), an Apple keyboard, a mouse, and WiFi. That's it. The Mac Mini is the perfect form factor for this because it's small, quiet, always-on, and powerful enough to run everything you need.

Now here's the part most people skip, and it's the most important part of the entire setup. You need complete isolation.

I created an entirely separate Mac user account for this. Not my personal account. Not my work account. A brand new identity. I named this new one Zane Calder (yes, you should name yours something fun). New account, strong password, location services off, analytics sharing off. Isolation with defined inputs is the way to think about it.

Then I created a separate iCloud account tied to a dedicated Gmail address. Separate Google Workspace account. Separate everything. Why? Because if the bot ever gets compromised... if an API key leaks, if something goes sideways... it can't touch your personal iMessage, your real email, your actual iCloud photos. The blast radius is contained. This is the single most important principle of the entire setup: isolation.

I also set up a virtual credit card specifically for all API purchases. If something goes wrong, I kill the card. Done. No exposure to my real accounts. This might feel like overkill. It's not. When you're giving an AI agent access to your email, calendar, and business documents, you want airgaps. Build them from the start.

Once the Mac is set up with its isolated account, here's how the software comes together.

1. Install Chrome. You'll need it for OAuth flows and API console access during setup.
   
   
2. Install Homebrew. Open Terminal and go to homebrew.sh. Copy the install command, paste it into Terminal, and let it run. Don't interrupt it. Homebrew is a package manager for Mac... it makes installing developer tools painless.
   
   
3. Install Node.js. Go to nodejs.org, download the Mac installer, run it. Node is the JavaScript runtime that OpenClaw needs to operate.
   
   
4. Get your API keys. You need three things before you install OpenClaw:
   
   Anthropic API Key: Go to console.anthropic.com. Sign up with your dedicated Gmail. Choose individual account. Go to Settings, then Billing, add your virtual credit card. I set up Auto Reload so it tops up automatically ($20 balance triggers a $30 reload... adjust to whatever you're comfortable with). Then create an API key, name it something you'll recognize, and save it somewhere secure. This is what powers Claude, the AI brain behind everything.
   
   Brave Search API Key: Go to search.brave.com. Sign up with your dedicated Gmail. Add your virtual card. Subscribe to the Data for Search plan (not Data for AI... important distinction). It's roughly $5 per 5,000 searches and you get $5 in free monthly credits, which is more than enough to start. Create your API key and save it.
   
   Google Cloud Console: This one takes a few more steps but it's straightforward. Go to console.cloud.google.com. Create a new project. Configure the OAuth Consent Screen (choose External). Create an OAuth Client ID (Desktop type). Download the JSON credentials file. Then enable these APIs: Gmail, Google Sheets, Google Docs, Google Drive, Google Calendar, and Google Contacts.
   
   
5. Install OpenClaw. Go to openclaw.ai. Copy the install command. Paste it in Terminal. Run it.
   
   The interactive onboarding walks you through everything:
   
   - Choose Quick Start
   - Select Anthropic as your provider
   - Pick Claude Sonnet 6.4 as your model
   - Choose Telegram as your channel
   - Install skills: GOG (that's the Google Workspace integration), Boot Command Logger, and Session Summary

When it's done, the bot comes alive. First message: "Hey, I'm up. Fresh session."

That moment is worth the entire setup.

Telegram is your command center. It's where you'll talk to the bot day-to-day, and it works from your phone, laptop, tablet, anywhere.

1. Open Telegram and search for "BotFather"
2. Send /newbot
3. Give it a name and pick a username
4. BotFather gives you a bot token... save this and never share it with anyone
5. Enter the token in Terminal when OpenClaw asks for it
6. Click the t.me/your_bot_name link BotFather provides
7. Hit Start in Telegram
8. Enter the pairing code in Terminal
9. Approve on your phone

Done. You now have a direct line to your AI assistant from anywhere in the world.

This is where the second brain really comes together.

During OpenClaw setup, enter your dedicated Gmail address. Your browser opens for Google's OAuth flow. Grant the permissions. The bot now has access to your Gmail, Google Sheets, Docs, Drive, Calendar, and Contacts.

But here's where it gets powerful. This isn't just "the bot can search your email." It's that the bot understands your business through your email. It reads how you communicate. It sees your calendar and knows your priorities. Connect Fireflies for meeting recordings and it knows what was discussed, what was decided, and what the follow-ups are. Connect Slack and it sees internal conversations. Connect your CRM and it knows your pipeline.

The bot becomes a living, breathing model of how your business operates. Not a tool you query. A partner that has context. That's the second brain.

Let me give you some real examples of what this looks like in practice.

Email: I message the bot on Telegram and say "anything important in email today?" It scans my inbox, surfaces the stuff that actually matters, and gives me a summary with context. Not just subject lines. It knows what's urgent because it knows my business.

Meetings: After a call, Fireflies drops the recording. The bot processes it, pulls out action items, flags decisions, and can draft follow-up emails in my voice. Not "AI voice." My actual communication style, because it's read thousands of my emails.

Data analysis: Drop a CSV into Google Drive, tell the bot to analyze it. Campaign performance, cohort data, whatever. It pulls insights and flags anomalies faster than I could open the spreadsheet.

CRM: "What's the status on [deal]?" "Who haven't I followed up with this week?" "Draft a check-in email to [person]." All from Telegram (and Wispr Flow), all with full context.

Here's where it gets really fun.. Once your main bot is running, you can create specialized agents for specific jobs. Think of them as departments in your business, each with a focused role. Some ideas:

• Brand Tracker: Monitors mentions, social sentiment, competitor moves. Sends you a daily digest.
• Finance Agent: Watches key metrics, flags anomalies in spend or revenue, helps with forecasting.
• Content Agent: Trained on your voice and past content. Generates drafts, repurposes existing content, suggests topics based on what's trending in your space.
• Competitor Monitor: Tracks competitor launches, pricing changes, ad creative, landing page updates. Reports weekly.

You create these by messaging your main bot in Telegram. Each agent gets its own focus and its own context. If you have Telegram Premium (I recommend), you can organize them into folders so your command center stays clean.

One thing I want to be clear about. When you sit down to set this up, do not try to be efficient. Seriously. This is not a "get it done in 30 minutes" thing. Block 2-3 hours, ideally from 7 PM to midnight when nobody's bothering you, and let yourself explore.

You're going to discover capabilities you didn't know existed. You're going to start asking "wait, can it do this?" and the answer is usually yes. The rabbit holes are where the real value is. The setup itself takes maybe an hour. The other two hours of exploring and experimenting? That's where you figure out how this thing actually transforms your workflow.

Don't optimize here. Instead, explore.

Anthropic API pricing is usage-based. You pay for what you use. Brave Search is roughly $5 a month. That's it. For what you get... a 24/7 assistant that understands your entire business, never forgets anything, and gets smarter the more you use it... the cost is almost embarrassing, there’s no reason not to do it. 

If you run a brand, if you're an operator, if you're a founder drowning in information and decisions... this is the highest-leverage setup I've found. Here's the quick version:

1. Get a Mac Mini
2. Set up a completely isolated account (new Mac user, new iCloud, new Google, virtual credit card)
3. Install Homebrew, Node.js, and Chrome
4. Get your API keys (Anthropic, Brave Search, Google Cloud)
5. Install OpenClaw from openclaw.ai
6. Connect Telegram and Google
7. Start talking to your second brain

I hope today’s newsletter peaked your interest. If you feel like “I’m way too early for the AI wave” or “There’s not real enterprise applications here yet” then you’ll be swallowed up and left behind, not what I want! Take a few hours a week and put it toward building your AI muscles, whether it’s with OpenClaw, stringing together other apps, or just seeing more closely how everything works behind the scenes, you’ll appreciate it as AI gets smarter and more “hidden” in plain-sight. 

It’s Sunday night, so I hope you plan to get 9 hours of sleep tonight, going into the new week. We’re getting into the busy season of commerce now… that break from turning the new year is more than over now, and it’s go time. Make sure you take care of yourself. Get good sleep, stay hydrated, and get a good sweat in.

I’ll see you here, next Sunday, same time, same place.

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