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Bonjour Millionaire, 

Every week I'm asked about organic social and every week I write about paid social. I've decided to change. 

In this economy, we cannot afford to phone-in the free stuff. Organic is free and it trades on creativity. And humor. And beauty. And effort. Effort for sure. 

Was this email forwarded to you?

TOOL OF THE WEEK: 

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ORGANIC TIP OF THE WEEK: 

I honestly believe that you don't have to win every channel. You have to dominate 1 channel, and that's the bar. 

If you are the best in your category at TikTok, that's plenty. If you are the best in your category at YouTube, you'll retire. 

I was part of the Feastables launch and YouTube def is enough. 

ADDED TO MY WISH LIST THIS WEEK:

🙄: I have become emotionally attached. 

🎟️: Would like this.

🇦🇺: Smart clothing brand I like uses this.*

🐐: Best makeup remover, according to my algorithm. 

🕊️: What if they are comfy?

*Brought to my attention by Instant

STORY OF THE WEEK:

Day Job: File this under inspired.

The email address is sickening because it's so clever and confident and what artistic person wouldn't want to work somewhere like this? 

GRID POST OF THE WEEK:

Levain Bakery: High-effort and sweet. I'm now very aware of their new flavor and it only cost them a carrot costume + an afternoon. Look at the # of shares.

INFLUENCER OF THE WEEK:

Juliet Mackay: I am very, very influenced by her. I think it's the accent and the investment banking of it all but also feels like she's Danielle Pheloung x Hannah Chody coded corporate-vibe but that we're early here. I watched this ad twice, and I hadn't thought about The Laundress in a while. Wait, not that long. 

AU REVOIR 

Honorable organic mention.

Love you, 

Ari

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