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Welcome to TMM

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Hey Marketing Bestie,

Disappointing weekend update

- Both Mclaren's didn't even start their F1 race.

- Caught a cold from my son

- I missed a dinner to make new friends

- Had bad Chinese food

But I did get a chance to catch up on The Pitt so that's a positive. And Ari went to the dinner on my behalf and everyone loved her.

Was this email forwarded to you?

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I went down a LinkedIn rabbit hole this week.

Searched "AI Marketing jobs."

And honestly, I got EXCITED.

Not nervous. Not worried. EXCITED.

Because what I saw wasn't a graveyard of dying roles.

It was a job board full of positions that didn't exist 3 years ago.

New titles. New skills. New career paths being written in real time.

If you're a Marketer who wants to learn and grow, this is YOUR moment.

Here are real jobs that didn't exist 3 years ago. Seize the opportunity if you can. (You can).

THE AI OPS LAYER

This is Marketing Ops 4.0. And it is a MASSIVE opportunity.

10 years ago, the Marketing Ops person managed your HubSpot instance. They made sure forms were working and emails were sending. I did this role. I was this person.

Today, they manage AI systems. Prompt libraries. Automation layers. They're connecting AI tools to your CRM, deploying internal agents, and building workflows that multiply what a small team can do.

The title changed. The pay went up. The impact went through the roof. I like the pay went up part.

If you're in Marketing Ops right now and you haven't gone deep on AI tooling, that's the single highest ROI career investment you can make this year. You can't afford to be late to this.

The companies are already posting the jobs. They just need people who are ready for them. You are perfectly positioned, you're technical and you get Marketing logic. I believe!

THE GTM ENGINEER

These people sit at the intersection of Marketing, sales, data, and AI. They don't just run campaigns. They BUILD the machine that generates demand.

They map bottlenecks. Prototype AI workflows. Deploy tools that cut manual work by 30-40%. Measure pipeline impact.

And you don't need a CS degree to get here.

You need curiosity. You need to understand how systems connect. You need to be willing to learn.

That's the ticket. 🎟️ 🎟️

THE SEARCH REINVENTION

AEO. GEO. These weren't real job titles 2 years ago. Now they're paying close to $200K.

The new goal isn't ranking on Google page 1.

It's being the source ChatGPT, Claude, Gemini and Perplexity actually cite.

Almost nobody has mastered this yet.

That's not a threat. Consider it a WIDE OPEN LANE.

THE EXECUTIVE LAYER

This role owns 3 things simultaneously.

Get the entire Marketing org AI-first. Make sure the GTM narrative lands with sales, analysts, and customers. And drive the category leadership strategy in market.

That's not a job description. That's a transformation mandate.

Every large company is about to need 1 of these leaders.

Most just haven't posted the job yet. My bet is that 1 is not enough here.

P.S. Pura Vida is a restaurant chain. This is a major indicator. I really like their soft boiled eggs BTW.

THE CONTENT EVOLUTION

AI can generate content. But it can't judge it.

It can't tell you what angle actually resonates with your audience. What story fits your brand. What headline stops the scroll.

That's still a human skill. And it's becoming MORE valuable, not less.

The new content Marketer knows how to direct AI like an editor directs a writer. Quality control at scale. Push raw output into something that actually performs.

Base44 is paying $205K-$230K for an AI Content Creator.

The market is telling you something.

THE CREATIVE EVOLUTION

AI can generate visuals. But it can't tell you what LOOKS right for your brand.
Which image stops the scroll. Which design feels premium vs cheap. Which creative actually drives clicks.

That taste and judgment is still entirely human. Maybe not entirely, actually.

The new creative professional knows how to prompt, direct, and quality control AI tools like a creative director runs a shoot.

AND THEN THERE'S THIS ONE

A retirement and investment services company.

Not a tech startup. Not a SaaS unicorn.

AI fluency is crossing into every single industry at the same time. Which means the opportunity isn't concentrated in Silicon Valley.

It's everywhere. Your industry. Your city. Your company.

The window to become the AI-fluent marketer in your organization is still wide open.

The roles are already here. The salaries are already there.

You just need to pick up 1 tool. Build one workflow. Learn one new skill this month.

That's how you get on the right side of this shift.

SPONSORED BY TVSCIENTIFIC

LG used AI-driven ad optimization to get 57%+ net new customers*.
WITHOUT lighting their budget on fire.
Steal their 5-step cheatsheet here.

After letting AI run & adjust their ads, they saw 1100% revenue lift*.
It analyzed thousands of signals to chase down the people most likely to buy.
Then adjusted spend mid‑flight for max ROI on high-intent customers.
Rinse & repeat. Every result was measurable.
And they only paid for placements that moved people.

It's a setup worth studying.