AI talk is everywhere, and just about everyone is tired of hearing about it. But the hype is real, as most of you know, because AI is changing how people buy consumer goods, how they evaluate software, and soon, how they purchase goods.
It’s also transforming how people work, with more and more employees building personal AI teams to move faster and even think better (often with the help of knowledge graphs). In my role alone, we use AI to produce ~70% of our content, and we are actively vibe coding tools to edit and review that content, too.
The results are pretty amazing, though not perfect. But every month, it seems to get better and better.
The trick, of course, is in learning to use AI for yourself. And for that, you need time. You need to test and vibe code. You need to learn the same way you have for any skill you’ve mastered. Emily Kramer here has a great breakdown on how to do that.
My point is that yes, AI will take jobs. It will change the way we experience the internet entirely. Its implications are vast, and not all of them are so bad. For instance, as a team member of mine suggested today, “How will universities grade students now, since Claude Code can write a research paper pretty dang well? Then again, were research papers ever a good way to evaluate a student? Maybe it’s time for that to change.”
Change. It’s coming to all of our industries. And the best thing any of us can do right now is put aside the time to test the tools, learn the differences between the models, and start to build our AI skills. Yes, there are the consultants and new companies that can help you do this, but it behooves you to figure out how to do it yourself.
And of course, be sure to touch some grass while you’re at it.
