Back to Zaslav, he originally ran the Discovery cable network between 2006 and 2022, overseeing a GOAT-level run on personality-driven reality TV delirium: Deadliest Catch, Mythbusters, 90-Day Fiancee, Jon & Kate Plus 8, Property Brothers and Fixer Upper etc.
When A&T failed its Warner Bros project, Zaslav was waiting to level up and make real hay in Hollywood.
I imagined Zaslav was thinking, “I gotta level up from this TV slop and go full Hollywood, including buying the 8-figure mansion formerly owned by Hollywood legend and Paramount producer Robert Evans…who was instrumental in getting The Godfather made.”
Well, he did all of that.
Because, in 2022, Zaslav spearheaded the merger of Discovery with WarnerMedia and became the CEO of Warner Bros. Discovery. The plan was to take Discovery’s assets and combine with with Warner’s legendary IP into a Netflix competitor.
The strategy looked bust by early 2025.
Weighed down by debt and the dying TV cable bundle, the value of Warner Bros. Discovery sank by more than half from its IPO to ~$20B.
Enter David Ellison.
Along with his father Larry’s $200B backstop, David had a mission to build a next-generation media, streaming and technology juggernaught (Oracle + a TikTok stake + Paramount + AI stuff).
Last summer, he closed a deal for Paramount and immediately set his sights on Warner Bros. By combining Paramount+ with Max, he could create a scale streaming service to take on Netflix.
As we all know, Netflix wasn’t going to let that happen lying down.
What ensued was a bidding war that saw ~10 bids over 4 months. Most of it was Paramount just pumping the price.
Netflix's best offer was $72B equity for just the Warner Bros film and TV studio. The cable TV assets were to be spun off this fall. Paramount long held it had the better deal because Netflix was overvaluing the value to shareholders of those cable assets.
Ultimately, the potential spin off was moot. Paramount eventually pushed its offer valuing Warner Bros at $50B (including debt) to $82B of equity (and $110B enterprise value overall).
The 66-year old Zaslav was able to juice the value of Warner Bros, all while Netflix and Paramount both saw sell-offs of 30%+ (shareholders terrified by the debt).
Dude legit pulled a rabbit out the hat.
Paramount & Warner Bros is a major player but they still have a tough hill to climb…