Westside Pizza is a solid regional player that's been building a footprint in the West since 1996, and their financials tell a pretty enticing story for pizza franchises, if I do say so myself.
$785K average unit revenue with a 4% royalty and 1% brand fund is competitive, especially when you compare it to legacy pizza brands charging 6-8% royalties.
The $25K franchise fee is accessible, and they're clearly positioning themselves as the "independence with support" option for operators who want proven systems without being micromanaged by corporate.
The vibe is very community-focused, neighborhood pizza shop energy, so they’re not trying to be Domino's or Papa John's, but rather the local favorite that people actually want to support.
What's interesting is their Rising Up Program that lets top managers become franchise owners, which suggests they're thinking about pipeline development and aren't just chasing outside capital.
The brand seems built for operators who want to own multiple units in a region, leverage veteran discounts, or scale methodically without the crushing overhead of a national chain.
That's a recipe that works if you're willing to grind and build local loyalty.
