Bonjour Millionaire, 

I read this and it's been on my mind. Did you read? What do you think? Is it all changed forever? When I read that I think yes.

But then we see how the Super Bowl commercials (AI everywhere) fall on mostly uninterested ears. So then I think no.

I think I don't know exactly what to think but that it's much better to be overly committed to testing every new model because why not? 

Was this email forwarded to you?

GO-TO-MARKET TIP OF THE WEEK: 

Time to turn off Valentine's Day content! This isn't like Back to School content that goes live in late August and fatigues usually in late September but sometimes can still outperform still into October. 

VALENTINE'S DAY SHOPPING IS OVER ONLINE. The sooner we move on the better. I have my sights set on springtime angles. It's been a long cold winter and should work well to be early to spring. Thank you! 🌸

ADDED TO MY WISH LIST THIS WEEK:

🧙‍♀️: I was a better person before I knew this existed.

🇦🇺: This shirt.

🦆: Scrolling for new arrivals looks different these days.

🐘: This too.

🎾: Carly found this.

BRAND OF THE WEEK:

Salt & Stone: Okay I'm biased because I work here, but our new Body Oil is everything. 🏎️ 

LAUNCHED TODAY! 🏎️ 🏎️

WEBSITE OF THE WEEK:

Aimé Leon Dore: My favorite store page.  

MEME OF THE WEEK: 

*Unless it's Loewe. Not on my watch.

AU REVOIR

Seeing my old coworker this weekend and there is nothing better than reuniting with people you used to spend all day with. Our friendship is strong - he didn't warn me of The Red Wedding and I still forgave him in time. 

Love you, 

Ari

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