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Bonjour Millionaire, 

The question I ask in the welcome email of Go-to-Millions is 'what's your favorite brand?' I love all of your answers.

Mine is Patagonia. 

This is my son's 1st-ever jacket, I hope he shares my sentiment: 

Was this email forwarded to you?

GO-TO-MARKET TIP OF THE WEEK: 

The week of the 2016 throwback! The week to remember that a social trend has a 2ish hour window that a brand can join in and have it hit really, really hard.

Anything late is so panicky cringey I can't even describe it.  

The rule is be so freakishly early that you're the 1st brand someone sees participate, or sit it out and focus. Promise me. 

TOOL OF THE WEEK: 

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ADDED TO MY WISH LIST THIS WEEK:

🍀: Not going to happen but still on my mind. 

🍀: Scaling 200% while lowering CPA. You love to see it. And now I want new linens.*

🍀: Dear sharks. I'm desperately seeking a makeup remover wipe that will not age me. Please, please link me. I cannot triple-cleanse anymore. I've had it. 

🍀: Unfortunately love a logo'd sweat set. 🙁

🍀: As mentioned above. ^ 

*A story on upselling via Vibe.co

BRAND OF THE WEEK:

HIPP: Everyday I grow more brand loyal to this brand. Everyday my husband orders random things I didn't know existed and they arrive at our door and I am A) so relieved it's HIPP and that I don't have to check the ingredients B) delighted by the TASTE and thought behind each of the brand's choices.

Am I out of my mind or is this not the most elegant duck you've ever seen? Couldn't picture a more elegant duck body wash if I tried, also didn't know that farm animal shaped body wash was the standard but now that this is in my home I will never, ever go back. I am going on and on because if your product can become a little joy in someone's routine, you've done it. 

WEBSITE OF THE WEEK:

FoundRae: I love a pulled-out category card to guide shoppers at the top of the screen. Not done enough. That's the compliment. 

The execution here isn't my favorite - when you click the asset (desktop) the collection below switches (good) but it's not clear the action was responsive / registered. You have to look down and notice it shifted.

I prefer an anchor-down experience. Still, I browsed for some time and I hope Daniel sees this. 🙏

MEME OF THE WEEK: 

AU REVOIR

As a Bravo die-hard, this obviously made my week. 

Hope you have the best Friday ever. <33 

Yours, 

Ari

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