Put up a Q&A sticker on Instagram Stories. Answer the juiciest questions you get, like 3 of them.
Then, on the 4th, look for a question (or hell, plant a question) that asks: "will X ever go on sale?"
And then, respond like this:
"We have nothing planned, but! I can't tell you how many of these questions have asked about X. Don't tell our finance team, but use code 1HOUR. It'll give you $20 off of X for the next hour - RUN.
Khaite: Because remember that campaign image that they used everywhere? That I wrote you about in the beginning of December? (It's still on their homepage).
They include a postcard with that asset ^ in all shipments right now. For you to mail to your loved ones. 🖤
WEBSITE OF THE WEEK:
Calzedonia: Hear me out. This quiz is not beautiful. I'm aware. HOWEVER!!!! I am floored by how impactful the half-screen is for a quiz-funnel. Feels like you have to commit to nothing to start the quiz. Love that it never makes you leave the page. Love the tights it suggested to me.
In full transparency, I had to order them on Amazon because need them quickly and I feel mean to the Calzedonia digital team because I really did lean on their quiz. I'll be back to make things right when I'm in less of a pinch, swear!
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