Just so we all start the year right, please note I think it's damaging to show a review count on a product that has fewer than 50 reviews. Bring reviews to site for that product as soon as you can, but not until there's something to be said.
It feels untested and unpopular and if it's new, that's fine! Just collect as many as you can via your post-purchase review flows. Then launch on site. Patience. Precision! Proof, but in due-time!
🎇: I just bought in Wood and now want Nero. Bought in-person at Sephora BUT I pulled up my phone and referenced the Sephora app and it had 366 reviews and almost a true 5-stars. Saw the 13 reviews only just now. That wouldn't have gotten me over the line had I encountered that 1st.
Dad Gang Co.: Because I LOVE THIS HEADLINE. Near a million reads like a million and you can say it NOW.
Your scale is your superpower. Instills confidence. I specifically like this message for any brand of their size. Around the 1,000,000 items sold of that SKU mark. Big but not big corp - something to root for.
What new customer is going to land there, read that, and not feel safe and significant?
P.S. You just know that when they actually hit 1M sold that'll be the headline for a long while. And, it'll work well.
MEME OF THE WEEK:
AU REVOIR
I keep getting hit with the Grüns Drew Barrymore TikTok ad and each time I like it more. Watching the health and wellness brands compete in January is my favorite past-time and no matter your industry, study it. Same with the non-alc brands. Like Hiyo.
Love you,
Ari
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