1️⃣. NEVER USE MORE LEVERS THAN NEEDED.
Ask for levers. Then keep them in the arsenal until they’re absolutely necessary.
2️⃣. STUDY 20 NEW BRANDS EACH MONTH.
I plan to shop online as often as possible, so I can have nice things—wait no, so I can do market research. Plus, shop in person as often as possible to see how people buy.
3️⃣. HIT SHIFT + ENTER ON SLACK.
1st resolution I break, but my intentions are good. Thinking through this, I am actually so annoying. CONSOLIDATED MESSAGES! NO STEAM OF CONSCIOUSNESS! I need to get better here.
4️⃣. AUDIT AD COPY TO MAKE SURE IT’S REALLY SAYING SOMETHING.
Is it funny? Is it useful? Is it actually speaking to one of my personas? Permission to use.
5️⃣. BE CHANNEL AGNOSTIC AND DROP PRECONCEIVED NOTIONS.
Take the free ad credits the universe gives me and try something again, even if it didn’t move the needle before when tested under different circumstances. New year new wide open opportunities.
6️⃣. DEMO AT LEAST 3 NEW FEATURES/TOOLS PER MONTH.
Another meeting, I know. But, it's our responsibility to know the landscape and to improve upon the things we spend money on. I will not be left behind!!!!!!!
7️⃣. BUT ALSO FOCUS ON THE FUNDAMENTALS.
Work what’s working as long as it works.
8️⃣. SCHEDULE MIDDLE OF THE NIGHT SLACKS FOR 8 AM.
In 2027 I might shoot for 9 AM.
9️⃣. BE AI-NTENTIONAL ABOUT CREATIVE.
Not all of my creative will be AI, but some of it will be.
🔟. TRY EVERY PRODUCT I MARKET.
Can’t wait to use this and this. Also this.
1️⃣1️⃣. STOP SAYING BAD THINGS ABOUT NOTION AND LEARN TO USE IT.
Is this what personal growth feels like?
1️⃣2️⃣. PICK MY BATTLES.
Fight for the edits I believe in, and lay down my sword when I don’t really know what would work better, so other people’s ideas can come to life in-tact, too.
