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Bonjour Millionaire, 

You're probably sick of me talking about Christmas and holiday creatives. You might think I'm a 1-trick pony, even. But what you might not know is I do this always and I'm ready for the next. And the next. 

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GO-TO-MARKET TIP OF THE WEEK: 

Was talking to a friend today about hero products and making sure that the product you are trying to hero is easy to buy from the place you are trying to hero it.

And, while you're at it, in promoting that hero, do try to emphasize it. No lilac eyeshadow in the same shot that links out to red lipstick. I wish this wasn't a real-life example. 

ADDED TO MY WISH LIST THIS WEEK:

🏈: My ulterior motive in Q5 is all about 2026.*

⚽️: What I would give.

⚾️: Daniel said no. </3 

🏐: The internet is convincing me.

*I wrote this with Recharge, on extra-festive LTV moves.

BRAND OF THE WEEK:

Ralph Lauren: Imagine owning Christmas. 

WEBSITE OF THE WEEK:

Astier de Villatte: What a gorgeous way to tell us we can't shop.

MEME OF THE WEEK: 

AU REVOIR

It's so pretty, isn't it?

Love you, 

Ari

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