Bonjour Millionaire,
I love Halloween.
HOWEVER, I’m not a huge fan of the term spooky-season but I can tell you that the damage I did to my skin barrier a few years back still spooks me enough to never try that hard at the holiday again.
I reapplied the paint 3X. |
But, on the subject of spookiness, I have an announcement. (Please imagine this in a banshee-shriek.) |
Some things are supposed to be scary: horror movies (The Ring was my 1st and last - fucking terrifying). Haunted houses. My inbox on a Monday morning. But…running streaming TV ads? No. I’m sorry. Not scary. Sadly, I still see so many of us still clinging to Meta & Google alone and I do not suggest.
“But TV is just for awareness,” they moan. “It’s too expensive,” they lament. “You can’t target or measure it!” Chains, rattling, etc. No more.
TODAY: WE DRIVE WOODEN STAKES THROUGH 4 MYTHS STILL KEEPING PEOPLE FROM TESTING TV.
THEN: YOU GET A LAUNCH PLAN YOU CAN SPIN UP IN TIME FOR PEAK.
All tailor-made for the #1 Streaming TV Ad Platform. |
GHOST STORIES MARKETERS STILL BELIEVE |
MYTH: TV IS ONLY FOR AWARENESS. REALITY: TV is a reliable, predictable performance channel. |
On Vibe.co, you install their pixel, set a purchase/lead event, and track outcomes just like you would for every other advertising channel.
Optimize for CPA or ROAS. Sync results into GA4. Just be sure to give the campaign real signal. Evaluate lift over 14-21 days and set a minimum impression threshold before you pause. If you have questions here, specifically, shout. TV is important to me and I would love you to try it. |
MYTH: TV ADS NEED THE HOLLYWOOD TREATMENT REALITY: Your lo-fi, repurposed TikToks are enough. |
No drones, exotic locales, or celeb talent needed. Just your best 15-second social cut, please. Add subtitles, a product shot, and an end-card with an offer. I say the offer part not because it’s required for measurement but because I think there’s no reason to enter any channel without an offer. You have time to do this in Q4 because you don’t have time to miss plan in Q4.
Go to Vibe Studio. Drop your URL. Wait 10-30 seconds and enjoy the instructional video. And then you get back the ad they make you. Try it now and you don’t need to lock in anything to test it. Aren’t you curious about what your TV creative should look like? Literally go look at it. |
MYTH: SEARCH & SOCIAL TARGETING ARE MORE EFFICIENT THAN TV REALITY: Great performance and lower CPMs with CTV. |
Vibe.co is self-serve - just log in, set your budget, and let ‘er rip. No minimums. No middlemen. NO IO!!! If you’ve ever boosted a post with a couple hundred bucks just to see what would happen, you’ve already done this. It’s honestly so easy.
Deploy a small % of your weekly spend for social on a Vibe.co test. Launch prospecting + retargeting yourself. CPMs are favorable in my experience.
As an example, after seeing their CPMs climb on Meta, Sijo Home carved out paid social budget to test Vibe. The auction-light environment + support from the Vibe team let them scale 200% while lowering CPMs, with better clicks than social and 17% higher AOV. See? Easy. |
MYTH: TV TARGETING SUCKS REALITY: It’s powerful. SPECIFIC. Personalized. |
Sensing a theme?? Retarget site visitors, build lookalikes, & push lifecycle segments STRAIGHT FROM KLAVIYO into your campaigns. As you would feed your lists into Meta, you’ll feed them to Vibe. It’s what Sijo Home did. It’s what everyone who succeeds on CTV does. Start with 2 audiences: - Website retargeting via Vibe Pixel Visitors (narrow lookback windows are best).
- Klaviyo segments for high-intent cohorts like “ATC, no purchase.”
Get live on TV in minutes instead of months. It’s a 60-minute launch.
And, this is our last big pocket to do something important and NEW for Q4. Now is our time.
I recommend Vibe. They’re “building the Meta for TV ads.” They even raised $50 million so a lot of other people believe in them, too.
In summary, ignoring CTV is scary. Vibe is easy. Ari is not allowed to wear face paint. |
Come to CTV island. We have TV marathons. And snacks. |
|
|
Get your brand in front of 55,000 marketers, eCommerce operators, and executives. |
Workweek Media Inc.
1023 Springdale Road, STE 9E
Austin, TX 78721
Want to ruin my day? Unsubscribe. |
|
|
|
