5 Social Updates Every Marketer Should Actually Care About
When a platform drops a new feature, don’t wait: double down.
If they’re pushing it, the algorithm is too. Which means more reach for you.
Here are 5 recent updates you should know about:
1️⃣. Instagram Reposts
IG finally made reposts native. You can reshare Reels or posts, and they live in their own tab.
This gives you a new way to spread content organically.
What you should do:
- Focus on shareable, resonant content people are already inclined to repost, not just like.
- Work with creators and prioritize UGC. Since attribution is built in, reposting their content is safer and aligned.
- Use reposts to reach people who don’t even follow you yet. Get creators and your raving fans to share your stuff so it starts showing up in new feeds fast.
- Avoid building a feed that’s only reposts without originality. Don't overdo this.
2️⃣. Reels Analytics Overhaul
Instagram also cleaned up Reels metrics. It’s all about Views, Drop-offs, and Retention. You can now see exactly when people bail and how long they actually watch.
LinkedIn Events are public and discoverable in search. Attendees get automatic reminders at 7 days, 3 days, and 15 minutes before start. You can invite connections and can privately message attendees even without a prior connection.
What you should do:
- Host an event directly on LinkedIn. Native events boost reach and trigger in-app reminders automatically.
- Turn events into mini-campaigns. Build a theme or recurring series. Consistency keeps your page top of feed.
- Use DM invites smartly.
4️⃣. Reddit wants to be a search engine
Reddit is doubling down on internal search and now ranks higher on Google for discussion-based queries. Steve Huffman (Reddit CEO) said Reddit’s goal is to become a go-to search engine for conversations.
What you should do:
- Search Reddit for high-intent questions in your niche and note what people actually ask.
- Join 3–5 subreddits your audience trusts. Add real value, not links.
- Use your answers to test messaging before turning them into ads or blog posts.
- Track which Reddit threads rank on Google. Those are your true “intent keywords.”
- Repurpose top-performing replies into social content or proof points.
5️⃣. YouTube Shorts + Google Lens = Searchable Video
YouTube Shorts now connects with Google Lens, letting viewers pause and instantly search anything they see in a video.
What you should do:
- Keep your product visible and say its name clearly since Lens reads visuals and captions.
- Write Shorts titles like SEO queries such as “best running shoes for flat feet.”
- Make content people want to search from like quick tutorials, unboxings, or side-by-side comparisons.
💍: What I bought my wife: I heard Ari on the phone with her sister saying she is craving Pop Tarts. Guess what I went on errand to buy: Pop Tarts. Was a hit.
