Glossier. Yeti. Liquid Death. Oura Ring. Notion. Beats.
These brands all caught fire because of trust signals.
Customer testimonials. Splashy headlines. Celebrity endorsements. Big awards.
Social proof like this is table stakes for brands.
Why? Well, because shoppers don’t trust you. They trust each other.
But, how can brands engineer this kind of credibility?
Let’s talk about it. You, me, and the people who do this stuff every day, globally.
Product of the Year knows a lot about social proof. Probably because they work with gobs of consumer products every year. They literally study what shoppers want, with help from Kantar.
The question is: from UGC to 5-star reviews to press hits, which types of social proof REALLY move the needle? And how do you make a strategy to pull it off?
That’s what we’re gonna talk about next week.
We’ve got the CEO of Product of the Year. The Head of Innovation at Kantar. An exec from a recent POY winner about how they broke through in retail with social proof—and where they’re still pursuing it. And, I’ll be sharing how to leverage these bragging rights, at scale.
Here are some of the questions I’ve written so far:
🧭: What’s the difference between social proof from buyers, influencers, or the press?
🧭: What social proof channels used to matter, but not so much anymore?
🧭: How do you measure the ROI of trust signals?
🧭: How can growth teams can build validation into ad creative?
🧭: Which credibility signals should you chase…and which are a waste of time?
Details. Data. Strategies you can run with. October 15th, 12pm ET.
Join us. Bring your questions. 📝
Yours,
Ari
