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Bonjour Millionaire,

Every year, 40,000 consumers vote on their choice for Product of the Year. It's sick. We'll explore what this means for brands and how to become Product of the Year...

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ON THIS EPISODE OF GO-TO-MILLIONS

Unread notifications freak me out, but it takes a strong SMS or MMS to get me to click a link. I wasn’t born yesterday.

These, though! I clicked quickly. I couldn’t NOT click.

Notice they’re not all MMS.

Sometimes the juice isn’t worth the squeeze. Other times, it’s absolutely delicious.

Here’s how to catch the attention of the most distracted, overly SMS/MMSed Go-to-Millionaire you know AKA me.

1️⃣. NIKESKIMS

As minimalist as SKIMS clothing itself. Personally, I like plain SMS for long-awaited drops, because suspense = clicks. This isn't the actual drop text. It's a few days after. They broke me down.

2️⃣. Fable

If you’re going to invest in MMS, you better be setting a table or mood. I saw this on a 90-degree September day, and immediately needed a cozy sweater, piece of pie (apple, NOT pumpkin), and an autumnal Shop All page.

3️⃣. Kissy Kissy

They had me at convertible gowns, an article of baby clothing I now have strong feelings about. It’s 90 degrees out. My baby boy runs hot, too. But, he'll look precious.

4️⃣. The Great

The message is a little long, but it gets my attention, because it’s not just another sale. It’s NEW TO SALE, and it’s personal with “some of your past-season favorites” and “the pieces you loved but almost missed.” And then the flower image instead of a sale item. It's pretty.

5️⃣. Dieux

Quiz segmentation’s a powerful SMS strategy, and any brand can try it. When you give your audience a low-lift prompt, you get insights AND better engagement with whatever link comes next.

6️⃣. Madhappy

Casual. Concise. Effective. Brands can do more by doing LESS. A collab for the ages. A fucking expensive 1 at that.

7️⃣. Supergoop

Highly recommend stealing this idea. Customers who have the option to snooze or filter what they receive are less likely to text STOP.

8️⃣. Summer Fridays

With a product this pretty, specifically introducing a new shade, it had to be MMS. WE HAVE TO SEE THIS COLOR!

9️⃣. Reformation

“Because we’ve got a business to run.” The copy made this for me. It’s so good. I think that about Reformation's copy once a day.

🔟. Reformation

Another banger. So familiar (and true) it feels like a text from a friend. I personally don't want to be wearing the same brand as everyone else so this is the last angle that would work on me but I had to see.