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Bonjour Millionaire,

*Me watching Scandal with my Dad, thinking he’s not paying attention.*

My Dad under his breath, a bit panicked: "This show is fucking crazy!!!!!"

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GO-TO-MARKET TIP OF THE WEEK:

I know I'm soft now and this is my new consumer category but this old ad from Spilled Milk has me mesmerized. The music choice is, to put it mildly, profound.

(Violets for Roses is the song paired with this creative).

I will never stop preaching the power of music in ad creative and I tip my hat to whoever did this. No text. No logo. The product in use with music that hits your soul. IF I HAD A DAUGHTER I'D HAVE BOUGHT 2.

MEME OF THE WEEK:

Me keyword searching my screenshots and finally striking gold.

TOOL OF THE WEEK:

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ADDED TO MY WISH LIST THIS WEEK:

😎: I'm sure these won't look like this on me but what if they work??

🧖‍♂️: Daniel's fav. I'm not kidding. He requests.

🍒: Speaking of Daniel - my #1 hat brand for him.

🎃: Enough about Daniel - my turn.

🌷: ON MY MIND. It's not a poppyseed muffin at all (Costco really f'd that up with the discontinue) but nice in it's own right.

BRAND OF THE WEEK:

Typology Paris: It's so French, yet so American. French in the sense that the captions are literally in French with English second and translated. American in the sense that there's a 100/100 score proudly displayed on products on the U.S. site.

I love it. By it I mean the entire brand. They need a . at the end of Fragrance-free but that's okay.