How often are you split-testing your email preview text?
Was that a jump scare?
Even great brands, like Flamingo Estate, often phone in the pretext!! Would love them to test this - and lean into blank space. We shouldn't be able to see your All rights reserved. Unsubscribe
Go check yours please and let's plan a split test. Maybe a 4 word pre-text vs. a 10 word? Blank space can do you well!! (My money is on the 4 word if you can't tell).
ÉTERNE: Well, to start, I have seen this brand everywhere and it feels like it came out of nowhere (to me). That's a great thing.
And, to close, I like this pull quote because it doesn't overly gush. It says 'some of the best'. That feels inherently honest. We can't control our press exactly but we can control our pull quotes AND we can control the customer reviews we pull into ads. Not everything should be over the top. Over the top feels fake.
WEBSITE OF THE WEEK:
Dorsey: I'm team mega-nav bleeds into hero. It's such a simple dev trick that can really take a site all the way there.
However, I wish the homepage hero CTA was easier to see. So don't take everything from this example, please!
AU REVOIR
As it's now September, I suggest you host this for your team.
