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Good Morning Wolf Pack,

Today's newsletter highlights Killer Burger, a franchise that takes the classic American burger, cranks it up with bold flavors and personality, and pairs it with a proven playbook for operators who want in on the next cult-favorite burger chain.

Enjoy!

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FRANCHISE OF THE WEEK

• HQ: Portland, OR
• Founded in 2010, franchising since 2017
• Killer Burger is a franchise that specializes in gourmet hamburgers, sides, and a variety of craft beer and wine

• Royalty: 5%
• Brand Fund: 1% 
• Franchise Fee: $40,000

• The below table discloses information on 3 Killer Burger franchise outlets that were open and operational for the full 2021 calendar year.

Killer Burger is the type of brand that knows exactly who it is and leans into it, hard. 

Founded in Portland in 2010, they’ve built their reputation on serving unapologetically indulgent, award-winning burgers (yes, the Peanut Butter Pickle Bacon Burger is a real thing) alongside local craft beers in a rock-and-roll, laid-back atmosphere.

With franchising rolling out since 2017, the numbers look pretty approachable: a $40K franchise fee, 5% royalty, and just 1% brand fund, which positions it well compared to other gourmet burger concepts.

The vibe is less “fast casual polished” and more “kick back with friends and a beer” which is a differentiated lane in a crowded burger market.

For operators with restaurant chops and capital, the potential is in owning a brand that combines strong unit economics with a personality that actually feels fun and memorable.

• Killer Burger Franchise Website
• Killer Burger Continues Expansion Plans, Celebrates Opening of Newest Franchised Location in Bend, Oregon

SMB TWEET OF THE WEEK

I did this exact thing this morning, so Moiz Ali caught my attention today. 

Nothing like the quick dopamine hit that comes with completing something on your to-do list!

If your day is off to a slow start, try adding some quick tasks that you can cross off, and feel the momentum it creates..

WOLF BITES

• Kraft Heinz is splitting into two companies 🍅
• McDonald’s to expand value menu with discounted combo meals 🍔
• Nestle plunged into turmoil as CEO fired over undisclosed relationship 🍫
• Whisky maker Suntory's CEO resigns after possible purchase of illegal supplements 💊
• Gold price hits a new record high on a weaker dollar and expectations of a US interest rate cut 🥇
• Waymo rolls out driverless cabs to two new cities 🚕
• Kilauea volcano erupts again in Hawaii 🌋
• 'Front runner' to be North Korea's next supreme leader makes debut in China 👀

That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. Thanks and see you next week!

— The Wolf

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