This is happy hour and THE exclusive Friday club giving you full access into Marketing trivia, the best things I saw this week, and advice from the best Marketers in the game.
ð: What popular social media platform was originally started as a dating site?
A) YouTube
B) Snapchat
C) LinkedIn
D) Instagram
ðĨ "THE RULE OF 3" TOPICS
ð: Deloitte's 2023 Creator Economy in 3D study found that 3 in 5 consumers are more likely to positively engage with a brand after a creator's recommendation. The creator economy is sitting at a $250B industry but by the end of the decade that number will easily double. (here)
ð: Tim Cook announced the realize of the new iPad Pro on Tuesday and Apple is not catching any slack. Personally I thought the announcement video was pretty clever showcasing all of creativity that can be packed into the tiny device, but check it out for yourself. (here)
ðķ: The Drake and Kendrick Lamar beef is REAL, but the last thing I expected it to impact was the world of creators, and it did. Kendrick removed all copyrights from videos containing his music, allowing creators to make money from their Drake vs. Kendrick reaction videos. (here)
ð· WHAT'S ON MY MIND
ðļ ADVICE FROM OTHER MARKETERS
My gut reaction to this was, I disagree, but as I thought about it I realized I agree wholeheartedly.
In my eyes Nike is the best at this "invisible" Marketing. In EVERY campaign they run it feels like captivating content, a unique storyline, never an ad.
Yes they're trying to get you to buy the newest shoe drop, but the campaigns are so tapped into storytelling you almost forget they're Marketing to you. And then you add the shoes to your cart because of the campaign and realize the magic of it all.
ðš MEME OF THE WEEK
ðđ MARKETING TRIVIA ANSWER
ð: Youtube! The logo, trademark, and domain name for YouTube.com was registered on Valentine's Day in 2005 with the goal of providing a service where users could upload videos of of them talking about their interests and dating goals. It's safe to say they made the right decision to pivot, LOL.
âïļ This is my weekly check in with you to ask you if you've invited ALL of your Marketing Besties to Marketingland 2024. Have you?!
