“The used Social Snowball to automate all of the cash commission payouts…”
“The smooth payout UX kept creators motivated to post more…”
This hits on a benefit of the product that customers actually give a crap about (not some highly technical jargon).
A lot of founders overestimate how much their audience cares about the product. Truth is, customers only care about the ROI. Speak to this in your case studies (and the rest of your content).
TAKEAWAY 2 - The thread makes the reader feel like they’re getting an ‘inside look.’
I like the framing here a lot:
"Their numbers are insane, so I sat down with the founder @faizwarsani to dive into the strategy they're using.
Here's what he told me 👇"
Again, not obviously promotional. And it makes the readers feel like they’re getting a scoop that nobody else has.
Social content that presents novel, ‘secret’ information tends to do well.
TAKEAWAY 3 - The imagery supports the text and makes the thread more likely to stop the scroll.
Text-only can work. It’s one of the reasons I love X/Twitter and LinkedIn. But if we’re being real, adding graphics and or videos that show what you’re explaining in the written content is a no-brainer way to increase engagement and stop the scroll.
The good thing is, these don’t have to be highly complex, bespoke graphic assets. I’m pretty sure Noah just used standard product shots, and a headshot of the founder for one of the images. And there’s one tweet with a TikTok screenshot.
That’s it.
To round this off, I just want to emphasis how insanely simple this is. There are some nuances that helped this post perform, but it’s nothing groundbreaking. Real stats that show insane results. Simple breakdown of the story, positioned in a social-native way. Quick transition to full-case study.
Zero hard transition to ‘book a demo now please!!!”
See how this works? Social-first content wins.
And for these 3 reasons, this post is going in my Swipe File.
By the way, if you want to grab my exact Swipe File template I use to keep track of inspiration and never run out of content ideas, check it out here.
