GOING-TO-MILLIONS WITH

Bonjour Millionaire, 

Hello from Savannah, Georgia! I'm at the cutest little airport. In full transparency, I just got 2 snacks in a row. 1st, there was this little ice cream shop. I ordered Butter Pecan because that's what one does when they're in Savannah! Except, I realized that I don't like that (Mint Chip always, Ari - WE'VE TALKED ABOUT THIS). 

I had to get an emergency soft pretzel. Delicious? Of course. As chic as Butter Pecan? Not even a little bit. 

Was this email forwarded to you?

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ON THIS EPISODE OF GO-TO-MILLIONS

Marketing is supposed to be fun! So, please find my 3 favorite April Fool's Day jokes ever. I know it's April 2nd, but I had to see if anything new made my list. 

☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺☔️  🌺☔️ 

1️⃣. Bush's Beans (2017)

Is this crack yourself up funny? IDK, but I chuckled politely. I prefer my jokes to be equal parts related to the brand and equal parts safe. This is both, so I love it. 

2️⃣. McDonald's UK (SS23)

SS23. It's the little things! 

3️⃣. Tinder (2019)

Watch the whole video here. 

I'm not saying it's a good idea. But, I'm not saying it's a bad idea. 😁

☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺 ☔️ 🌺☔️  🌺☔️ 

Are there funnier jokes out there?

Maybe to you, but maybe not to me. That's the whole point! IT'S SUBJECTIVE. The April Fool's joke that goes live is the joke that the marketing team thought up, giggled at, then got approved. And, like beauty, humor is in the eye of the beholder. 

My rules for April Fool's Day:

🧙‍♀️: If it feels too risky, don't do it. 

🧙‍♀️: If there's a funnier version that is too risky, DON'T DO IT. 

🧙‍♀️: If you can't think up anything that your team is proud of, DON'T DO IT. Sit out. It's so fine! This isn't BFCM! No sweat. 

🧙‍♀️: No dunking on any other brands that had a go at it. I have seen 1 too many marketers I love shitting on brands that had "mediocre" April Fool's Day jokes. As in, they took the time to screenshot the brand's posts, and say how lame they were.

Okay, so you do it! Mr. or Ms. FunnyFun! I'd love to see it. Until then, I'll be giggling in the corner enjoying. xoxo ☔️ 🌺

EVENT OF THE WEEK

Nomadica. Kaged. Chomped. Original Grain. Gigantic Candy.

And sooo many more DTC brands have one thing in common: my friend Shray Joshi is literally helping them attract, acquire, and keep customers. Join us this Tuesday as we chat through DTC AT SCALE! 

See you there?🌷

Last summer I had my first (and only) intern! She worked for us all summer at Sharma Brands and she made my life...

Are you looking for an intern FOR SUMMER 2023? 🌇

Here's what she's looking for: "I am a sophomore at Stanford University, and this summer I am hoping to build on my prior consulting experience and work for a strategy consulting firm focused on digital design and innovation. My preference is working somewhere with an “in-office” culture ideally in NYC or Boston, but I am open to a remote opportunity as well. "

🌇: Stanford

🌇: Trained by me 

🌇: Really kind and hard working 

If you're looking for the best intern on the market, please reply back to me and I'll connect you! xoxo

Yours,

Ari 

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