When building a house, it's essential to begin with a strong, stable foundation that ensures the structure is built to last for a long time. Approaching this foundational work with care and intention is critical. Rushing through these steps would lead to a fragile structure, causing potential issues and costly repairs.
Similarly, in business, building a robust foundation—through thoughtful planning, assembling a team of humble and hardworking individuals, developing efficient processes, and nurturing a collaborative culture—is the key to long-term success.
As a leader, you will empower your team to grow and become adaptable by investing time and energy in creating a resilient foundation.
Let's look at three businesses that did not start slow to go fast:
Quibi
Quibi, a short-form streaming platform launched in 2020, failed to gain traction among users due to its high subscription cost, lack of shareable content, and limited device compatibility. Its rapid push to market without understanding customer needs to be contributed to its failure. It served as a cautionary tale about the importance of refining a product before attempting to scale.
Webvan
Webvan was an online grocery delivery service that expanded too quickly during the dot-com boom, investing heavily in infrastructure before it had the customer base to support it. This aggressive spending eventually led to bankruptcy in 2001, highlighting the importance of validating customer demand and developing a sustainable growth strategy before scaling operations.
Theranos
Theranos was a health technology company that aimed to revolutionize the medical testing industry. Elizabeth Holmes and her team rushed to market with their innovative blood testing device without conducting proper validation and testing. As a result, the device's accuracy and reliability came into question, and the company faced significant legal, financial, and reputational damage. In addition, the team was negatively impacted by the pressure to deliver quick results, which eventually led to the company's downfall and criminal charges against Holmes.
So how do you start slow to go fast?