Good morning Wolf Pack, Today's newsletter covers a home services franchise and fast-casual brand that I think you'll enjoy.
Before getting to it - a REMINDER for those who are seriously looking at franchises right now:
I'm launching a course next month for serious franchise buyers that actually helps you navigate the research process. The reality of many franchise websites you find, is they're looking to gather your email and phone number so they can sell it to numerous franchises on a per lead basis. This course is a way to circumvent that disaster (and avoid having your email and phone blown up by 20 different sales reps).
If you want to learn how to find the right franchise, access FDD's, and do it on your own time (and meet others doing the same), this course is for you! Check out How To Buy A Franchise 101. |
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If you’re a restaurant owner and struggling to build a quality, dependable team - check out Wizehire.
Not only do they have expert hiring coaches, but they also provide world-class tools and resources that streamline your ability to post job ads, screen candidates, schedule interviews, and more.
Saving time means saving money, especially when it comes to training employees! Wizehire ensures you hire right the first time, every time, at every location. |
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- Founded in 1996, franchising since 2006
- Based in Columbia, MD; 132 locations open at the start of 2022
- Electricians that provide customers with safe, high-quality electrical services.
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- Royalty: 6%
- Brand Fund: 3%
- Franchise Fee: $33,000
- Initial Investment: $81,123 - $191,233
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The below table discloses gross revenue by Territory and by Quartile for the Fiscal year ended December 31, 2021. |
Well - this business looks pretty legit if I do say so myself. A 10x return on revenue on a per territory basis isn’t something you see very often. Like many home service businesses you can likely expect quick cash flow and the ability to start up fast. A key question for me would be: do you need to be a licensed electrician to own the franchise? I’d guess you do not, which means you’d have to hire someone who is skilled and has a license.
The caution there is to understand how difficult it is to attain those skilled professionals (labor challenges are common in the trades), and what you can do to make a job offer very attractive for the best of the best in this field.
Outside of that, this could be a good opportunity for someone looking in the home services space! |
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- Founded in 2014, franchising since 2019
- Based in Sunrise, FL; 22 locations open at the start of 2022
- Health and wellness franchise that specializes in offering a variety of organic cold pressed juices, smoothies, acai bowls, and other healthy food options.
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Royalty: 6%
- Brand Fund: 2%
- Franchise Fee: $30,000
- Initial Investment: $122,950 - $380,400
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There were 2 Pure Green Outlets that were open for the full calendar year (1 franchise outlet and 1 corporate-owned outlet) in 2021. The Average Gross Revenues of the two outlets are listed below.
- There were 3 locations that relocated in 2021, and there were 5 locations that opened in 2021.
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From a customer standpoint, I love the look of this franchise as their menu is incredibly nutritious, and the brand as a whole promotes a healthy lifestyle.
Economically, for fast-casual brands Pure Green is showing a reasonable investment range, and a worthy return on that investment.
The founder, Ross Franklin, has also had success within the fitness/wellness space prior to launching Pure Green, as he felt that dietary improvements impact health far more than any other area.
Overall - if you’re looking to operate a restaurant with a mission, Pure Green could be the one for you! |
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Cali Coffee - Craig Avera & Rose White |
Cali Coffee recently launched franchising and is taking off 🚀
Founded in 2018 by Craig Avera and Rose White, the brand received 300+ applications in one week when they announced franchising last year. Why? Their locations create insanely loyal customers who *love* the brand.
Hit the button below to check out our conversation!
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What You Need to Focus On As An Entrepreneur
This 2 minute video of Jeff Bezos interview clips shows us all that staying focused on the only thing that matters is how you win
How To Become A Franchise Owner 101
If you're serious about buying franchises and are in the midst of due diligence - this course was built for you! Learn the ins and outs while meeting likeminded peers doing the same! |
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THE WOLF OF EVERYTHING ELSE |
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That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. Thanks and see you next week! — The Wolf |
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