-

Bonjour Millionaire,

Marketing is sales at scale. And, my under eye circles aren't going away, so let's add another venture, shall we? 🧛🏻‍♀️

With pride, I humbly introduce you to The Sales Millennials. When my husband Daniel (you may know him from The Marketing Millennials) had this idea, I'm not gonna lie to you. I said yes. (Operation cool, chill, not overly-stressed out wife is in full effect). 🧙‍♀️

Founded by Daniel Murray. Written by Elliott Boll (one of our best friends and THE BEST salesman I know - Elliott is also British and so charming he could sell me a fucking Timeshare 🏝 😮‍💨 🇬🇧). And, yours truly is helping. If you hear a very familiar tone when you're reading it... Hi! It's me. 👩‍💻 🧛🏻‍♀️ 🧙‍♀️

Only subscribe if you want to get better at your own craft. We can't Go-to-Millions if we don't have sales! Subscribe?

SPONSORED BY TAPCART

We love data. Cold, hard, facts baby.

Allow me to share the #s with you here, if I may:

⅔ of all ecommerce is on mobile. Your mobile strategy has to be on point.
Customers are 62% LESS likely to buy from your brand again if their mobile experience is shitty.
Push notifications? 92% of users have those TOGGLED ON so you can engage directly & instantly—for free.
Mobile apps create a 2-3x lift in session frequency.
Mobile apps have a 40% higher conversion rate than mobile-friendly websites. 🤯

And, my favorite data point: it takes 2 weeks to launch on Tapcart.

Successful brands use Tapcart. It’s affordable, syncs seamlessly with your Shopify store, and is super easy to manage (so no excuses). The first month is FREE for my millionaires!

Talk to Tapcart

ON THIS EPISODE OF GO-TO-MILLIONS

I see your over-produced $500,000 campaign shoot, and I raise you a disposable camera. Welcome to 1993 2023. Where nobody has time, patience, or the stomach for "perfect". The dispo era is upon us, and there are SO many incredible examples of sites and brands that have taken the filter off. For example, Djerf Avenue.

A lil Sunday Show & Tell:

Cost Per Wear on point. ^

The Website OVERFLOWTH with lifestyle. Product flat lays? Sure, we have them. Do we lead with them? NO. Because everyone else does that. And, this is an aspirational brand lead by an inspirational person (Matilda Djerf) - so, they (Djerf Avenue) show her whenever and wherever - but always leading with a real human that is not retouched.

Ever done a brand activation that felt worthy of sitting on your homepage for months? Not often, right? It's hard to make real-life photos (from an IRL brand activation, for example) fit into an overly curated website. It sticks out and feels unnatural. There's a firm line between the digital and the real world, USUALLY.

Unless you're Djerf Avenue and the real world is what you showcase on your site. It's where you show your pieces LIVING. A website really comes alive when it was alive all along. I just love this.

I love this section. Shows, not tells.

Imagery that shows the type of community you are > words without action

Amazing how a Collections Page can be this beautiful and this wrinkled.

WE WANT LIVED IN! WE WANT UNMANICURED! WE WANT LIFE ITSELF TO BE THE ARTFORM!

Do you ever wonder how quickly your brand could move if your photoshoots were like this? How much money you'd have left each month in your budget?

Study this brand. Watch it become more and more powerful. Watch it become a billion dollar brand. And, my dear millionaire - take some of its tactics and try them on for size.

GO-TO-MILLIONS LIVE 🎙

I hope to see you this Tuesday, January 17th at 1pm EST for our 1st ever LIVE virtual event. (I'm so nervous but VERY thrilled to meet you!!)

My friend Elfried who built Gymshark's social for almost a decade is our 1st guest. (Yes, that BILLION DOLLAR BRAND, Gymshark). 🏋️‍♀️🦈 Elfried has a British accent, so you won't want to miss this.

😭 👜 🐣 🐔 💸