WORKWEEK

By The Wolf

How did former math teacher turned franchise developer Antonio McBroom open 14 Ben and Jerry’s locations across South Carolina by himself?

The answer is equal parts hard work and ingenuity.

On this week’s pod, the Wolf finds out how Antonio hustled his way into franchise success by purchasing his own ice cream trailer, opening his stores at 2 am to hungry college kids, and trying just about every other business tactic in between.

Antonio also talks about his latest partnership with Starbucks, in which he’s helping to bring the franchise chain to underserved and diverse communities, empowering minority-owned businesses to contribute to the next phase of his business evolution.

0:00 Background

4:06 Franchise Expansion

8:00 The Catering Hustle

10:30 Partnering with Others

14:55 Starbucks Partnership

22:44 Follow Us

Follow Antonio:

https://www.primopartners.com

LinkedIn: https://www.linkedin.com/in/antonio-mcbroom-43858017/

Built by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.

Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees?

Visit Harri.com to learn more.

If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.

Thank you so much!

Check out The Wolf’s newsletter and YouTube channel.

Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf